The Country Sales Manager is responsible for driving business growth, managing commercial and marketing execution, and strengthening the company's market position through strong channel partnerships and strategic sales leadership.

The role focuses on delivering revenue targets, expanding market share, and ensuring effective execution of country-level sales strategies aligned with regional and global objectives.

Key Responsibilities

1. Sales Strategy & Execution

Develop and execute country sales plans aligned with regional marketing and brand strategies
Achieve monthly, quarterly, and annual sales targets
Monitor sales performance and analyze monthly results to identify gaps and opportunities
Drive continuous improvement in sales execution and market penetration
Build structured sales rhythm and execution discipline across the country

2. Business Growth & Market Development

Identify new business opportunities and growth channels within the KSA market
Expand market share across retail, distribution, and reseller networks
Develop and maintain strong relationships with key commercial partners
Ensure consistent pipeline development and conversion of opportunities

3. Channel & Distributor Management

Manage relationships with distributors, retailers, and channel partners
Ensure alignment of distributor sales teams with company objectives
Oversee inventory management across the channel ecosystem
Conduct regular business reviews (QBRs) with partners
Drive performance improvements across retail and distribution channels

4. Stakeholder Management

Manage day-to-day relationships with internal and external stakeholders including:
Product Management
Marketing & Channel Teams
Customer Care & After Sales Support
Distributors and Retail Partners
Coordinate closely with regional leadership to align strategy execution
Ensure smooth communication between all business functions

5. Marketing & Retail Execution

Collaborate with marketing teams to ensure strong retail execution
Support product launches and in-store promotional strategies
Ensure effective merchandising and brand visibility in retail channels
Work with channel marketing teams to improve consumer engagement

6. Business Performance & Reporting

Track and report sales performance regularly
Analyze market trends, competitor activity, and customer behavior
Provide insights to improve pricing, promotions, and sales strategies
Ensure accurate forecasting and reporting of sales pipelines

7. Strategic Planning & Decision Making

Develop account-level strategies for sales and marketing execution
Optimize investment allocation across accounts and channels
Improve resource utilization including coverage, merchandising, and training
Contribute to long-term regional growth strategy

8. Leadership & Development

Drive strong performance culture across distributor and channel teams
Set clear objectives and performance expectations
Provide guidance and training to partners and internal teams
Strengthen execution discipline across all sales operations

Role Impact

Directly responsible for achieving country revenue and profitability targets
Influences regional performance through KSA market execution
Plays a key role in shaping long-term channel and distribution strategy
Drives overall brand growth and market leadership in the region

Qualifications & Experience

Education

Bachelor's Degree required
Master's Degree preferred

Experience

8–10+ years of experience in sales, channel management, or retail business development
Strong experience in FMCG, consumer electronics, IT peripherals, or lifestyle products
Proven track record in managing distributor and retail ecosystems
Experience in P&L ownership and revenue responsibility preferred

Skills & Knowledge

Strong understanding of retail and distribution channel structures
Knowledge of inventory models and sales forecasting systems
Strong negotiation and relationship management skills
Ability to analyze sales data and market trends
Strong commercial acumen and strategic thinking
Excellent communication and leadership skills

Key Stakeholders

Product Management
Brand & Marketing Teams
Channel Marketing & Retail Services
Distributors and Retail Partners
Regional Leadership