The Group Marketing & Brand Manager is responsible for supporting the planning, coordination and delivery of marketing and brand initiatives across the Group. This role focuses on AKI brand activities while providing visibility and structure across marketing initiatives taking place within the Group's businesses. The position plays a key role in consolidating the Group marketing calendar, maintaining oversight of marketing plans across the businesses and establishing clear frameworks for marketing planning and reporting.

The role also oversees brand governance across the organisation, including the development and implementation of brand guidelines for both new and existing brands to ensure consistency and quality across marketing materials and communications.

In addition, the role supports the execution of major marketing initiatives including brand activations, trade shows, partnerships and key marketing projects that strengthen brand visibility and engagement.

Key Responsibilities:

Marketing Planning & Coordination

Consolidate and manage the Group marketing calendar across campaigns, launches and key initiatives
Maintain oversight of marketing plans across the Group's businesses to ensure visibility and alignment
Support the establishment of clear frameworks for marketing planning and reporting
Track key marketing initiatives and provide visibility across the organisation

Brand Management & Governance

Maintain governance over brand guidelines across the organisation
Lead the development and refinement of brand guidelines for both new and existing brands
Ensure marketing materials and brand communications adhere to established brand standards
Support businesses in maintaining brand consistency across marketing activities

Brand Activation & Marketing Initiatives

Plan and execute brand activation initiatives to strengthen AKI's brand presence
Coordinate major marketing initiatives including trade shows, exhibitions and launches
Support the delivery of group marketing projects and brand campaigns

Partnerships

Identify and support commercial partnership opportunities that enhance brand visibility and engagement
Work with partners to develop collaborative marketing initiatives and activations

Market Insights & Industry Trends

Monitor industry trends and competitor activity to identify opportunities for brand growth and differentiation
Provide insights and recommendations based on market and competitor analysis

Performance Tracking & Reporting

Establish key performance indicators for marketing initiatives and brand activities
Monitor campaign performance and analyse results to improve marketing effectiveness
Prepare reports and presentations on marketing activities, performance and insights

Requirements

5–7 years of experience in marketing roles, preferably within diversified organisations, consumer brands or multi-brand environments
Experience coordinating marketing initiatives including campaigns, brand activations, trade shows or events
Strong understanding of brand management and experience corporate branding.
Strong organisational and project management skills with the ability to manage multiple initiatives simultaneously
Experience coordinating marketing activities across multiple stakeholders and teams
Strong analytical and problem-solving skills with the ability to translate insights into recommendations
Excellent communication and stakeholder management skills
Bachelor's degree in Marketing, Business or a related field
Experience in managing a small team

Work location: Dubai

Group Marketing & Brand Manager - Corporate Marketing