AVP- Affluent Client Marketing

5-15 years
21 days ago
Job Description

Job Description

  • The AVP of Client Marketing is responsible for creating and executing marketing plans across a portfolio of products, managing agency relationships and leading a team of creative marketers.
  • Client marketing means understanding clients and anticipating their needs, delivering higher end marketing campaigns and experiences.
  • The AVP will have to inspire the team to work collaboratively across functions including creative, digital and social, ops, research, analytics, events and PR across all products. The role reports to the SVP Head of PBG Marketing.


  • Translate the vision for our products into consumer-focused marketing and communication plans.
  • Increase our position in the market with customer 1st focus, NPS improvement and digitization.
  • Steer and coach a team.
  • Develop a strategic approach on several topics in our current reality, with a focus on consumer and business insight driven campaigns.
  • Ability to deliver on executional excellence, managing projects on time and within budget.
  • Work collaboratively across functions including creative, digital, social, ops, research, analytics, activation and PR across all products.
  • Functional areas covered: Key Client Group (KCG), Private Banking, Elite & Investment Management Product & Services.


  • Bachelor's degree in marketing or related discipline.
  • 15 years relevant experience in the marketing with at least 5 years in similar positions of progressively increasing managerial responsibilities.
  • Experience in a leadership role managing agencies and teams.
  • Marketing background from FMCG / CPG preferred. Lifestyle brand experience a plus.
  • Experience of working with global, regional and local marketing teams with experience in the region and ideally also developed markets.
  • Outspoken creative ability and able to inspire others.
  • Able to build and execute on creative ideas.
  • Comfortable in understanding marketing strategies and plans.
  • Effective at decision making.
  • Able to adhere to clear marketing processes and influence other departments to align.
  • Demonstrate a proactive, flexible and solution driven attitude and stress resilient.
  • Proven people skills and a strong leader can influence and convince people. Team player.
  • Good communication and project management skills.
  • Dynamic personality, continually learn, innovative and consumer focused. Want the most out of career and life. Sense of humor and can bring a sense of fun, creativity and innovation to the workplace. Looking for out of the box thinkers.
  • Fluent in English and ideally Arabic also.
  • Computer literate and technology passionate.
  • Ability to travel between office locations for meetings and workshops.


FAB, the UAE&#8217&#x3B;s largest bank and one of the world&#8217&#x3B;s largest financial institutions offers a an extensive range of tailor-made solutions, and products and services, to provide a customised banking experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises.
Headquartered in Abu Dhabi, in Khalifa Business Park, the bank&#8217&#x3B;s international network spans over 19 countries, across the world, providing the global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad. In line with its commitment to put customers first, to Grow Stronger, FAB will continually invest in people and technology to create the most customer-friendly banking experience and will support the growth ambitions of its stakeholders across the global network in which the bank operates.

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