Brand Manager

Reporting to the Marketing Director the Brand Marketing Manager is responsible for developing and executing the marketing strategy for the company's food brand portfolio, driving sustainable brand growth, consumer engagement, and profitable business performance. The role leads integrated marketing across ATL, digital, social media, influencer marketing, e-commerce, public relations, events, media investment, and internal communications while partnering closely with Commercial, Sales, Trade Marketing, Finance, Supply Chain, and external agencies to deliver consistent brand experiences and maximize marketing ROI.

Key Responsibilities

• Develop and execute the annual brand and marketing strategy for the frozen food portfolio, ensuring alignment with business objectives, commercial priorities, and long-term brand growth.
• Lead integrated marketing campaigns across ATL, digital, social media, influencer marketing, PR, events, e-commerce, and outdoor advertising while ensuring consistent brand experience.
• Lead digital marketing, social media, performance marketing, and e-commerce initiatives to maximize consumer engagement, online sales, and digital KPI performance.
• Manage media strategy, marketing budgets, investment planning, and ROI/ROMI optimization in partnership with media agencies.
• Manage creative, media, digital, PR, production agencies, influencers, and content creators by developing briefs, evaluating deliverables, and ensuring compliance with brand guidelines.
• Leverage consumer, market, and competitive insights to identify growth opportunities, support innovation and monitor brand health.
• Lead internal employee engagement campaigns and as well lead the execution in major industry events and exhibitions, and evaluate their business impact.
• Track marketing performance through executive dashboards, KPIs, brand health, share of voice, engagement, and e-commerce metrics while collaborating cross-functionally with Commercia and Trade Marketing.

Experience

• Fluent in Arabic is a must.
• 5–7 years of proven experience creating integrated 360° campaigns spanning digital, retail, PR, influencer, social, experiential, and e-commerce, ideally within FMCG or Food & Beverage.
• Flexible attitude and hands on approach.
• Creative mindset.
• Demonstrated ability to influence cross-functional teams and manage multiple projects simultaneously.
• Previous experience managing agencies and social media.
• Expertise in controlling budget.
• Experience in event management and organizing major trade exhibitions.
• An analytical mindset, data drive, with a focus on impact-driven results, and strong capabilities in reporting.

Technical Skills

Brand Strategy; Integrated Marketing Communications (IMC); ATL Advertising; Digital & Performance Marketing; Social Media Marketing; Influencer Marketing; E-commerce Marketing; Media Planning; Marketing Budget & ROI Management; Agency Management; Event Management.

Leadership Competencies

Strategic Thinking; Commercial Acumen; Consumer-Centric Mindset; Leadership & Influence; Stakeholder Management; Cross-functional Collaboration; Analytical Thinking; Project Management; Creativity & Innovation; Negotiation; Communication & Presentation; Results Orientation.