Brand Manager's main role is to know how to brand a company and its products and services to make them more appealing to consumers.
Tracking of the Marketing spend & budget
Continuously conducting research on competition & on target client
Ensuring that all marketing activities & company-wide activities adhere to the brand essence
Coordination with the digital team to ensure adherence to the set timelines and high-quality materials are produced that are in line with the brand essence
Coordination with other third-party agencies ensuring briefing and all materials produced are in line with the brand essence
Managing the office branding across all offices
Ensuring that all stationary (business cards, letterheads etc.) are branded and readily available
Ability to create, design & animate presentations for internal/external use
Contributes to building the marketing plan for the company
Requirements
Bachelor degree in Marketing, Advertising, Mass Communication or a related field
3+ years of proven experience in branding or advertising, or related fields
Ability to plan, implement, and assess innovative ideas and initiatives