Category development- Marketing (Personal care)

4-6 years
Job Description

Our client is a reputedFood &; Beveragemanufacturing company in the FMCG industry with multiple brands under its name with a diversified portfolio across the GCC region. They are looking to hire aCategory Development/ Trade Marketing Managerfor one of their division dealing with Personal care / Wellness products


  • Develop the yearly marketing activity plans for the categories.
  • Manage the P&;L of the categories.
  • Be the right brand ambassador who drives equity, awareness, and off-take.
  • Responsibility for the P&;L of the categories.
  • Market research and product launches.
  • Monitoring the marketing activity's performance and measuring the success of campaigns.
  • Developing reports.
  • Developing consumer packaging and promotional packaging.
  • Managing category budgets.
  • Organizing events such as product launches, exhibitions, and product shoots.
  • Translating brand elements into plans and go-to-market strategies



Requirements


Requirements

To be considered for this role, you need to meet the following requirements
  • Minimum 6 years of relevant GCC /UAE experience (preferably with trade marketing and sales knowledge in FMCG).
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Excellent portfolio in Brand Management.
  • Experience in identifying target audiences and devising effective campaigns.
  • Excellent understanding of the full marketing mix.
  • Outstanding communication skills.
  • Up-to-date with the latest trends and marketing best practices.
  • Degree in marketing or a related field.
  • Should have strong expertise in Personal care.





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JOB TYPE

Industry

Education

Bachelor's Degree

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