As a Digital Marketing Manager at Al-Marasem Development, you will be responsible for developing, implementing, and optimizing digital marketing strategies that enhance brand awareness, generate qualified leads, and support the company's business objectives. You will oversee all digital channels, manage online campaigns, analyze performance metrics, and collaborate with internal teams and external agencies to deliver impactful marketing initiatives.
Your responsibilities will encompass the following key areas:
Digital Marketing Strategy:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage multi-channel digital campaigns to increase brand awareness and lead generation.
- Identify new digital marketing opportunities and recommend innovative solutions to maximize ROI.
Campaign Management:
- Plan, execute, and optimize paid digital campaigns across platforms such as Google Ads, Meta, LinkedIn, and other relevant channels.
- Manage campaign budgets, timelines, and performance to ensure marketing objectives are achieved.
- Coordinate with creative teams to develop engaging digital content and campaign assets.
Website & SEO Management:
- Oversee website performance, content updates, and user experience improvements.
- Develop and implement SEO strategies to improve organic search rankings and website traffic.
- Monitor website analytics and recommend enhancements to improve conversion rates.
Social Media & Content Marketing:
- Develop and manage the company's social media strategy across all relevant platforms.
- Oversee the content calendar and ensure consistent brand messaging across digital channels.
- Collaborate with designers, content creators, and agencies to produce high-quality digital content.
Performance Analysis & Reporting:
- Track, analyze, and report on digital marketing KPIs, including traffic, engagement, lead generation, and conversion rates.
- Utilize tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and CRM platforms to evaluate campaign effectiveness.
- Provide regular insights and recommendations to optimize digital marketing performance.
Lead Generation & CRM Collaboration:
- Work closely with the Sales and Customer Relationship teams to ensure effective lead generation and nurturing processes.
- Monitor lead quality and campaign performance to improve customer acquisition.
- Support CRM initiatives through digital marketing automation and customer engagement campaigns.
Stakeholder Collaboration:
- Collaborate with internal departments, external agencies, and vendors to execute marketing initiatives.
- Ensure all digital marketing activities align with brand guidelines and business goals.
- Present campaign performance, market insights, and strategic recommendations to management.
Continuous Improvement & Innovation:
- Stay updated on digital marketing trends, emerging technologies, and industry best practices.
- Identify opportunities to enhance customer engagement and improve digital marketing effectiveness.
- Continuously optimize marketing processes, tools, and digital channels to maximize business impact.
To excel in this role, candidates should possess the following qualifications and attributes:
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
- 10 - 12 years of experience in digital marketing, with at least 3 years in a managerial role.
- Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), Google Tag Manager, and SEO/SEM strategies.
- Experience managing digital campaigns with a strong focus on lead generation and performance marketing.
- Strong knowledge of social media management, content marketing, email marketing, and marketing automation tools.
- Excellent analytical skills with the ability to interpret marketing data and optimize campaign performance.
- Experience working with CRM systems and marketing automation platforms is preferred.
- Experience in the real estate, construction, or property development industry is preferred.
- Strong leadership, communication, project management, and stakeholder management skills.
- Professional certifications such as Google Ads, Google Analytics, Meta Blueprint, or Digital Marketing certifications are considered an advantage.
