Director Creative Content

Role Summary/ Overview
Lead the regional in-house creative and visual content team across 8 markets. This role is responsible for taking the brand creatively to a new level by developing fresh, unique and relevant marketing campaign concepts that translate marketing objectives across business units into clear and motivating creative strategies. This role suits someone who is able to collaborate well with stakeholders from all levels, can assess creativity with a balanced view (we are not in the business of winning awards) and is able to motivate a team of creatives to deliver fresh and exciting work.
The role will focus on:
1. Content Creation will be in house and not outsourced
2. Regional Team in UAE and Egypt will be supporting content creation for the entire regional and verticals
3. Role will be responsible for Content that cover Written content/Copywriting, Graphic/Creative design plus Motion design
4. The role will be responsible to set direction, initiatives, road maps and plans for this segment under Marketing Brand
5. High internal and external stakeholder mgmt: CEO, COO, MD's , DH plus external suppliers
6. Plus the budget and spend this role will be responsible for per country on a quarterly basis on campaigns roll out

Role Scope

• 
  Builds, leads, and reviews work of the creative team and guides them strategically with their priorities and focus
• 
  Analyzes creative demands, anticipates bottlenecks and manages workflow
• 
  Supervises a cross-functional team of graphic designers, copywriters, photographers/videographers, in the strategic development of messages and deliverables
• 
  Demonstrates a comprehensive understanding of brand development fostered through creative strategy and implementation.
• 
  Has wealth of experience in regards to design principles, creative industry standards across multi media touchpoints.
• 
  Prioritizes work and resources across engagements based on short- and long-term needs.
• 
  Establishes production schedules for the department of designers, copywriters, and photographers using know how of efforts required to complete tasks, increasing efficiencies by utilizing effective tools and digital platforms
• 
  Conducts brainstorming sessions with creative team, inspire strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner, that are conceptually strong and can be used in CEO and CMO pitch presentations as way to gain buy into the visual strategy
• 
  Reviews and approves art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
• 
  Leads the thinking process for fresh, innovative work that translates complex ideas into compelling creative ideas for visually sophisticated audiences
• 
  Presents, or oversees presentation of final concepts, and obtain approvals for deliverables
• 
  Effectively manages a three sub functions including copy, creative shop and visual content by setting clear objectives on a quarterly basis with a strong mindset on prioritization in order to creatively bring to live the country marketing plans

• 
  10 years of experience, a minimum of 3 years of experience in a similar role
• 
  Manage all common design programs
• 
  Familiar with standard business practice, team management, coaching etc.
• 
  Bachelor of Art, Master of Design preferred