Director of Marketing and Communication

5-8 years
19 Applied
Job Description



The Position
This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness
KEY ROLES & RESPONSIBILITIES

  • Manage all activities within the marketing department, ensuring all brand standards are followed
  • Create & execute the annual strategic and seasonal marketing/ communications plan according to budget
  • Serve as the hotel's primary brand ambassador, ensuring that brand guidelines are followed
  • Develop the hotel's communication strategies and execute the luxury marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure
  • Plan and oversee the hotel's advertising and promotional activities
  • Manage the hotel's creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
  • Develop strong relationships with the media as well as with tourism industry partners
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning
  • Plan and oversee the hotel's advertising and promotional activities
  • Pro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience
  • Verify all advertising for the hotel in digital channels is in alignment with brand voice
  • Build and maintain positive relations with Accor Corporate and Regional offices
  • Oversee photo and video shoots for the hotel and seasonal campaigns
  • Other duties as assigned

PERSONAL ATTRIBUTES
  • Excellent understanding of luxury market
  • Excellent understanding of all hotel departments
  • Professional presentation skills
  • Knowledge of basic accounting, math skills and analytical capabilities required.
  • Ability to assess/evaluate employee's performance fairly.
  • Must have strong interpersonal skills with attention to detail
  • Strong written and verbal communication skills
  • A leader with a positive attitude
  • Strategic thinking combined with the ability to move strategy to action
  • Problem solving skills
  • Managerial / Leadership skills
  • Self-motivated, creative and confident, with a highly energetic personality
  • Creative, independent, and manages stress gracefully
  • Ability to meet deadlines consistently
  • Pro-active and takes initiative
  • Must be organized and ability to work and follow systems and procedures
  • Must be adaptable to change of strategy, ideas, systems etc.
  • Must be guest service oriented
  • Proficiency in organizational planning with the ability to multi-task

EXPERIENCE & QUALIFICATIONS
  • Bachelor's degree in Marketing, Business, or related major
  • Minimum 5 years experience in the marketing, digital or related professional area
  • Hospitality marketing or advertising agency experience preferred
  • An experienced marketing expert, a dynamic and self-driven, creative individual
  • An engaging and empathic leader
  • A passionate individual with experience in marketing traditional & digital as well as e-commerce and communication (PR)
  • Strong luxury hotel background is preferred
  • Fluency in English, written and spoken

About
Job Source: careers.accor.com

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest worldwide.Accor operates in 5,300 locations in over 110 countries. Its total capacity is approximately 777,714 rooms. It owns and operates brands in many segments of hospitality: Luxury (Raffles, Fairmont, Sofitel), premium (MGallery, Pullman, Swissôtel), midscale (Novotel, Mercure, Adagio), and economy (ibis, hotelF1). Accor also owns companies specialized in digital hospitality and event organization, such as onefinestay, D-Edge, ResDiary, John Paul, Potel & Chabot and Wojo.The company is headquartered in Issy-les-Moulineaux, France, and is a constituent of the CAC Next 20 index in the Paris stock exchange.