Job Summary
We are looking for a data-driven E-commerce Analyst with 3–5 years of experience in the retail industry to analyze online business performance, identify growth opportunities, and optimize the customer shopping journey. The ideal candidate will leverage data, reporting, and insights to improve sales, conversion, customer experience, and overall digital performance.
Key Responsibilities
- Monitor and analyze key e-commerce KPIs including traffic, conversion rate, average order value (AOV), revenue, customer acquisition, retention, and ROAS.
- Develop and maintain dashboards and reports using Excel, Power BI, Tableau, or similar BI tools.
- Analyze website performance using Google Analytics (GA4) and provide actionable insights.
- Track product performance, pricing, promotions, inventory availability, and category performance.
- Collaborate with merchandising, marketing, supply chain, and technology teams to optimize online sales.
- Identify customer behavior trends and recommend improvements to the online shopping experience.
- Perform A/B testing analysis and measure campaign effectiveness.
- Analyze digital marketing performance across paid search, social media, email, affiliates, and marketplaces.
- Forecast sales trends and support demand planning through data analysis.
- Ensure data accuracy and provide regular performance reports to stakeholders.
- Monitor competitor activities, market trends, and customer preferences to identify business opportunities.
Required Qualifications
- Bachelor's degree in business, Marketing, Statistics, Economics, Computer Science, or a related field.
- 3–5 years of experience in e-commerce analytics, digital analytics, or business analytics within the retail industry.
- Strong analytical and problem-solving skills.
- Advanced proficiency in Microsoft Excel.
- Experience with Google Analytics 4 (GA4).
- Experience with Power BI, Tableau, or Looker Studio.
- Working knowledge of SQL for data extraction and analysis.
- Understanding of retail KPIs, customer lifecycle, merchandising, and inventory management.
- Excellent communication and stakeholder management skills.
