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Emirati Talent - Brand Specialist

Majid Al Futtaim


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3-5 Years
12 days ago
41 Viewed
5 Applied

Job Description

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 45,000 team members in 17 international markets representing over 100 nationalities all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.


Brand Specialist | Holding | Customer Marketing & Brand

Role Summary

We are looking for a brand-obsessed individual, who wants to help build brands and develop brand strategy for new and existing brands across Majid Al Futtaim. As a Brand Specialist, you will play a vital role in supporting the development and execution of brand strategies to enhance our brand equity and market presence. Reporting to the Senior Brand Strategy Manager, you will contribute to various brand building activities, including market research, brand positioning, creative evaluation, and performance analysis. The role will mean working with our different businesses across industries, helping to develop product/service proposition, vision, values, insights, competitive differentiation, and target audience. This position offers an excellent opportunity to gain valuable experience in brand building and make a meaningful impact on our company's success.

Role Profile

  • Majid Al Futtaim Brand Strategy & Positioning: Assist in developing and maintaining brand positioning strategies that differentiate us and our existing brand portfolio in the market. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
  • Majid Al Futtaim Brand Design & Development: Assists in the development and update of the corporate brand guidelines and ensued all standards are maintained. Lead all conversations around the Majid Al Futtaim brand ensuring consistent brand expression through all B2B, consumer and customer touch points, both external and internal.
  • New Brand Design & Development: Support in development of new brands to the portfolio along the brand development guide framework to be reflected in brand messaging and collateral developed by the BUs and review compliance with guidelines.
  • Creative Evaluation: Support the development of creative collateral across Business Units to be integrated into marketing campaigns that promote brand awareness and drive engagement. Steward development of engaging content for various marketing channels, including social media, website, email, and advertising. Assist in creating compelling campaign briefs, messaging, and creative assets. Ensure all content aligns with brand guidelines and resonates with target audiences.
  • Market Research: Join market research efforts to identify market trends, consumer insights, and competitive landscape. Analyze data to gain a deep understanding of target audiences and market dynamics. Monitor and analyze brand performance metrics, campaign effectiveness, and consumer feedback. Prepare regular reports and presentations to track progress against scorecard KPIs and identify opportunities for improvement.
  • Cross Customer & Brand Team Collaboration: Work closely with internal teams, including Marketing, Sales, Customer Insights & Analytics, Customer Experience and Customer Engagement, to ensure brand alignment and consistency across all customer touchpoints. Collaborate with external agencies and partners as needed.
  • Team Budget Ownership & Day to Day Team Collaboration: Own team budget and manage spending, communication with vendors, partners Business Units across MAF.
  • Capability Building effort via School of Marketing: Assist in development of School of Marketing content creation (with agency as well as self-created where appropriate) and assist to lead full operational role out for School of Marketing program.


  • Professional experience: 3-5 years of brand building & management - experience in Brand Strategic Planning in a top-tier advertising agency, experience in creating successful new brands, developing, and growing existing brands, brand architecture design, planning brand campaigns, defining sponsorships, developing brand equity and governance. Must also be experienced at organization and deployment of workshop/ training facilitation, f2f or online.
  • Necessary Experience: It is essential that the candidate be an all-rounded, self-motivated team player with very high operational discipline.
  • Industry background: Prior work experience should be in brand building within the FMCG word or in a similar position with a regional conglomerate
  • BS/BA in Business administration marketing sciences or comparable qualification in marketing

What We Offer

  • At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
  • Work from any country in the world for 30 days a year.
  • Work in a friendly environment, where everyone shares positive vibes and excited about our future.
  • Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.
Last Updated: 21-06-2024 09:46:51 AM
Home Jobs in United Arab Emirates Emirati Talent - Brand Specialist
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