Role can be based in Spain or Egypt
About the Role
The Field Marketing Manager (Academic & Government Business Unit) drives Demand Generation through B2B marketing across MEA, delivering pipeline and revenue growth for Elsevier's Books & Journals, Software, and AI solutions in close partnership with Sales.
We're looking for a hands-on, results-driven marketer with strong campaign, event, and sales collaboration experience, plus a solid understanding of account-based marketing. This role reports to the Field Marketing Director, EMEA.
Key Responsibilities
- Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel.
- Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate.
- Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.
- Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans.
- Working with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences.
- Monitoring and reporting on program performance—especially pipeline contribution, MQL-to-SQL conversion, and account engagement.
- Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations
Requirements
- Bachelor's degree in Marketing or a related field.
- Arabic Speaker is added advantage.
- Must have experience working in a global organization in b2b business.
- Experience designing and executing end-to-end marketing campaigns with measurable business outcomes.
- Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy.
- Background in event marketing, organising owned and third-party events.
- Ability to work independently and cross-functionally with high attention to detail and accountability.
- Comfortable analysing data to optimize performance and justify marketing investment.
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
