Company Description Ignite School is a KG1–Grade 12 American curriculum school in Dubai that serves Emirati and expatriate learners. The school delivers a high-quality, student-centered program aligned with the New York State P–12 Common Core learning standards while maintaining strong relevance to UAE life and culture. Ignite School focuses on helping young people see the lasting relevance of learning beyond school and preparing them to be innovative, responsible, and confident global citizens. The well-being of every learner is a central priority, with an environment designed to ensure students feel happy, safe, accepted, and valued. Students are supported to achieve knowledge, skills, and understanding that exceed curriculum and international standards.
Role Description The Marketing & Social Media Officer is a full-time, on-site position based in Dubai. This role is responsible for planning, creating, and publishing engaging content across the school's social media channels and digital platforms to strengthen brand awareness and community engagement. The officer will coordinate marketing campaigns, support student recruitment initiatives, and collaborate with school leadership to promote key events, achievements, and programs. Daily tasks include monitoring social media performance, responding to online inquiries, conducting basic market and competitor research, and maintaining consistent branding across all communications. The role also involves preparing marketing materials, supporting school events with promotional activities, and providing regular reports on marketing and social media outcomes.
Qualifications
- Ability to conduct Market Research to understand audience needs, trends, and competitor activity.
- Strong Marketing skills for planning and executing campaigns that support school enrollment and brand positioning.
- Excellent Communication skills for clear, professional, and engaging written and verbal outreach.
- Proficiency in Social Media Marketing, including content creation, channel management, and performance analysis.
- Awareness of Sales principles to support admissions and promotional initiatives in an ethical, student-centered manner.
- Bachelor's degree in Marketing, Communications, Media, or a related field is preferred.
- Experience in education sector marketing or community-focused organizations is an advantage.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
- Comfort using design and content tools (e.g., basic graphic design, video editing, or CMS platforms) is beneficial.
- Ability to work collaboratively with diverse staff, students, and families, and to uphold inclusive, non-discriminatory practices.
