Marketing Director – B2B Exhibitions
Location: Dubai, UAE
Employment Type: Full-Time
About the Opportunity
Our client is a leading international exhibitions and events business seeking an experienced and commercially driven Marketing Director to lead the marketing strategy for a portfolio of market-leading B2B exhibitions and conferences.This is a senior leadership position responsible for driving visitor acquisition, delegate attendance, exhibitor engagement, and brand growth through innovative, data-led marketing strategies. The successful candidate will work closely with the commercial leadership team to deliver measurable business growth while leading and developing a high-performing marketing function.
Key Responsibilities
Strategic Leadership
- Develop and execute the overall marketing strategy across a portfolio of B2B exhibitions and conferences.
- Align marketing initiatives with commercial objectives, revenue targets, and long-term business growth plans.
- Lead, mentor, and develop a high-performing marketing team, fostering collaboration, accountability, and continuous improvement
- Partner with Sales, Conference Production, Operations, and Digital teams to ensure integrated campaign execution.
Visitor & Delegate Acquisition
- Develop and deliver integrated marketing campaigns that drive qualified visitor and delegate attendance.
- Build audience acquisition and retention strategies using CRM, marketing automation, and customer insights.
- Optimise the customer journey to maximise registrations, engagement, and repeat attendance
- Identify new audience segments and opportunities for market expansion.
Digital Marketing & Demand Generation.
- Lead multi-channel marketing campaigns across digital, social media, email, paid media, SEO, SEM, content marketing, and partnerships.
- Oversee website optimisation, lead generation activities, and conversion rate improvements.
- Utilise analytics and performance data to optimise campaign effectiveness and maximise ROI.
- Drive innovation through the adoption of new marketing technologies and best practices.
Brand & Content Strategy
- Strengthen the market positioning and visibility of the exhibition portfolio
- Ensure consistent brand messaging across all marketing channels.
- Oversee the development of engaging marketing content, creative assets, and promotional campaigns.
- Build strategic partnerships with media, industry associations, and key stakeholders.
Commercial Support
- Collaborate closely with the Sales team to support exhibitor acquisition and retention.
- Develop marketing initiatives that enhance exhibitor value and sponsorship opportunities.
- Ensure marketing activity contributes directly to revenue growth and commercial success
Budget & Performance Management
- Manage and optimise the marketing budget, ensuring maximum return on investment
- Establish KPIs and regularly report campaign performance, customer insights, and commercial impact.
- Analyse market trends, competitor activity, and customer behaviour to inform future marketing strategies
Candidate Profile
The ideal candidate will be an experienced marketing leader with a strong commercial mindset and a proven track record of delivering successful marketing strategies within the B2B exhibitions, trade shows, or events industry
Essential Experience
- 10+ years marketing experience within B2B exhibitions, trade shows, conferences, or large-scale events
- Proven experience leading integrated marketing campaigns that deliver measurable commercial results.
- Strong background in visitor acquisition, audience growth, and digital marketing
- Experience managing and developing high-performing marketing teams.
- Demonstrated success in managing significant marketing budgets and delivering strong ROI
- Excellent stakeholder management skills, with the ability to influence senior leadership and collaborate across multiple functions.
Skills & Competencies
- Strategic and commercial thinking
- Leadership and team development
- Digital marketing expertise
- CRM and marketing automation
- Brand strategy and campaign management
- Data analysis and performance optimisation
- Budget management
- Project management
- Strong communication and presentation skills
- Ability to thrive in a fast-paced, deadline-driven environment
***We will be shortlisting candidates within the next two weeks. If you do not hear from us during this time, it means your profile has not been selected on this occasion. We truly appreciate your interest and the time you invested in applying
Please feel free to continue checking our website and LinkedIn page for future opportunities that may be a great fit for you****
