Job Title: Marketing Executive – Golf
Location: Dubai, UAE
Industry: Golf, Leisure & Hospitality
Department: Marketing
Reporting To: Marketing Manager
Salary: Up to AED 10,000 per month, all-inclusive
Accommodation: Not provided
Position Summary
We are looking for a creative and experienced Marketing Executive to support the marketing activities of our golf clubs, leisure facilities, tournaments, events, memberships, academies, and hospitality offerings.
The role will focus on golf-related content creation, social media management, photography and videography, event promotion, membership campaigns, partnerships, and brand communication.
The ideal candidate should have previous experience in golf, sports, leisure, hospitality, or lifestyle marketing and must currently be based in Dubai.
Key Responsibilities
Content Creation and Social Media
- Create engaging content for golf courses, tournaments, academies, memberships, club facilities, events, and hospitality experiences.
- Develop and manage social media content calendars.
- Create content for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms.
- Write captions, campaign copy, promotional messages, newsletters, and event announcements.
- Produce reels, short-form videos, stories, interviews, and behind-the-scenes content.
- Capture or coordinate high-quality golf, lifestyle, event, and venue content.
- Schedule and publish approved content across social media platforms.
- Ensure all content follows the company's brand guidelines and tone of voice.
- Monitor customer comments, messages, reviews, and online engagement.
Golf Marketing and Promotions
- Support the promotion of golf memberships, tournaments, academy programmes, coaching packages, corporate golf events, and seasonal campaigns.
- Develop creative campaigns to increase memberships, bookings, event participation, and customer engagement.
- Coordinate with golf operations, membership teams, golf professionals, event teams, and hospitality departments.
- Ensure that campaign details, prices, packages, schedules, and event information are accurate before publication.
- Coordinate the preparation of brochures, posters, flyers, digital screens, banners, newsletters, and promotional materials.
Photography and Videography
- Plan and coordinate golf course photography, tournament coverage, player interviews, lifestyle shoots, and event content.
- Create basic photography and video content when required.
- Brief and coordinate with photographers, videographers, designers, and creative agencies.
- Support on-site content creation during tournaments, events, activations, and member activities.
- Edit basic photos and videos using Canva, CapCut, Adobe applications, or similar tools.
- Maintain an organised library of photographs, videos, designs, and marketing assets.
Events, Tournaments and Activations
- Support the marketing of golf tournaments, corporate golf days, member events, academy activities, and promotional activations.
- Coordinate event artwork, invitations, guest lists, photography, videography, signage, and on-site marketing requirements.
- Work closely with golf operations and event teams to ensure activities are promoted effectively.
- Attend early-morning, evening, weekend, and public-holiday events when required.
- Support live social media coverage during major tournaments and club events.
Membership and Partnership Marketing
- Support membership acquisition and retention campaigns.
- Assist in promoting membership benefits, renewals, offers, and member-exclusive events.
- Identify relevant sports influencers, golf personalities, media representatives, sponsors, and brand partners.
- Coordinate influencer visits, media coverage, partnerships, and promotional collaborations.
- Track partnership exposure, campaign reach, engagement, and performance.
Digital Marketing and Online Platforms
- Support paid social media, email marketing, and digital advertising campaigns.
- Coordinate updates to golf club websites, landing pages, event pages, and promotional banners.
- Maintain accurate information across Google Business Profile, golf directories, booking platforms, and digital listings.
- Support customer database communication, newsletters, and promotional emails.
- Track website traffic, enquiries, memberships, bookings, registrations, and campaign results.
Reporting and Administration
- Prepare weekly and monthly marketing reports.
- Monitor social media growth, engagement, campaign reach, event registrations, memberships, and customer feedback.
- Conduct competitor research on golf clubs, tournaments, membership offers, content, and promotions.
- Coordinate quotations, purchase requests, invoices, and supplier payments.
- Maintain marketing calendars, campaign records, budgets, and departmental documents.
Key Skills and Attributes
- Strong knowledge of golf, sports, leisure, hospitality, or lifestyle marketing.
- Excellent content creation, copywriting, and storytelling skills.
- Experience creating reels, short-form videos, event coverage, and social media content.
- Strong understanding of social media platforms and current digital trends.
- Good eye for sports, lifestyle, event photography, videography, and visual branding.
- Creative, organised, proactive, and detail-oriented.
- Ability to manage multiple campaigns, events, and deadlines.
- Strong communication and stakeholder-management skills.
- Comfortable working outdoors and attending events outside regular office hours.
- Proficiency in Canva, CapCut, Microsoft Office, and social media management tools.
- Knowledge of Adobe Creative Suite is an advantage.
- Basic understanding of golf terminology and club operations is preferred.
Experience and Qualifications
- Bachelor's degree in Marketing, Communications, Sports Management, Hospitality, Business Administration, or a related field.
- Minimum of two to four years of relevant marketing experience.
- Previous experience with golf clubs, sports organisations, leisure facilities, hotels, resorts, or lifestyle brands is preferred.
- A portfolio demonstrating social media content, sports campaigns, photography, videography, reels, or event promotions is required.
- Fluent written and spoken English is required.
- Candidates must currently be based in Dubai.
- The maximum salary is AED 10,000 per month, all-inclusive.
- No separate accommodation will be provided.
