Job Summary
We are seeking a creative, results-driven Marketing Executive to support the planning and execution of marketing campaigns that increase brand awareness, generate leads, and drive business growth. The ideal candidate will have strong communication skills, a good understanding of digital marketing, and the ability to manage multiple projects in a fast-paced environment.
Key Responsibilities
- Plan, execute, and monitor marketing campaigns across digital and traditional channels.
- Create and manage engaging content for social media, websites, email campaigns, and promotional materials.
- Coordinate closely with the graphic design team to develop creative marketing materials, ensuring all designs align with campaign objectives, brand guidelines, and project timelines. Provide clear briefs, review creative outputs, and facilitate feedback to ensure high-quality deliverables.
- Coordinate with designers, sales teams, and external vendors to deliver marketing initiatives.
- Conduct market research to identify customer needs, industry trends, and competitor activities.
- Assist in organizing events, exhibitions, product launches, and promotional activities.
- Monitor campaign performance and prepare reports with insights and recommendations.
- Maintain and update marketing databases, customer lists, and campaign records.
- Support lead generation activities and work closely with the sales team to achieve business objectives.
- Ensure all marketing materials align with the company's brand guidelines.
- Manage relationships with advertising agencies, media partners, and suppliers when required.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in marketing, digital marketing, or a similar role.
- Fresh graduates with relevant internships may also be considered.
Required Skills
- Strong written and verbal communication skills.
- Knowledge of digital marketing, including social media, email marketing, and SEO basics.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Familiarity with marketing tools such as Google Analytics, Meta Business Suite, or email marketing platforms is an advantage.
- Excellent organizational and time management skills.
- Ability to analyze campaign performance and prepare reports.
- Creative thinking with strong attention to detail.
- Ability to work independently and collaboratively within a team.
Key Competencies
- Creativity and innovation
- Problem-solving
- Communication and interpersonal skills
- Project coordination
- Customer focus
- Analytical thinking
- Adaptability and flexibility
