We are looking for a Marketing Lead for a Global Crypto Exchange based in Dubai.
Location Remote
Salary Depending on Experience
Qualifications:
- Has experience and deep understanding of the marketing landscape in cryptocurrency or digital assets - FinTech experience a plus
- Possesses a proven track record of successful crypto marketing campaigns
- Very hands-on, a Doer mentality
- Demonstrates strong leadership and team management skills
- Excels at data analysis and using insights to drive decisions
- Is proficient in digital marketing tools and platforms
- Has excellent project management and multitasking abilities
- Communicates effectively and can explain complex concepts simply
Key Responsibilities:
- Develop and execute cutting-edge B2C marketing strategies
- Lead and inspire a small, agile marketing team
- Create innovative multi-channel campaigns that set Coinflare apart
- Analyze market trends and user behaviour to inform strategic decisions
- Collaborate with different stakeholders like product, BD, Tech, operations on strategy and platform features
- Manage budget and resources for maximum impact
- Establish and track KPIs to measure and report on marketing effectiveness
- Build key industry relationships and partnerships
- Ensure compliance with crypto and financial services regulations
- Stay ahead of industry trends and implement forward-thinking strategies
- Must be comfortable being on camera, creating and editing short-form videos for social media, and experimenting with viral or guerrilla-style marketing strategies
About the Role:
We're seeking a hands-on, driven Marketing Lead, a team player, who thinks outside the box, and thrives with challenges, in the fast-paced world of cryptocurrencies, digital assets and beyond.
