Marketing Manager

About Al Khayyat Investments (AKI)

Founded in 1965, Al Khayyat Investments (AKI) is one of the UAE's leading diversified business groups, operating across multiple industries including Healthcare, Consumer, Retail, Contracting, Environmental Services, Sports & Fitness, Automotive, Manufacturing, and Logistics.

AKI partners with globally recognized brands and delivers innovative products and solutions across the UAE and wider region, supported by a strong focus on operational excellence, customer experience, and sustainable business growth.

About the Role

We are seeking an experienced and commercially driven Marketing Manager to lead and manage all marketing activities across two strategic AKI business units: Environmental Services and Befit – Sports & Fitness Solutions.

The role will be responsible for developing and executing integrated 360° marketing strategies that strengthen brand positioning, support business growth, generate qualified leads, enhance customer engagement, and contribute directly to commercial success across both B2B and B2C markets.

The successful candidate will combine strong commercial and business acumen with expertise in digital marketing, performance marketing, brand management, content strategy, customer engagement, events, and offline marketing channels.

Working closely with Business Leaders, Sales, Business Development teams, and external partners, the Marketing Manager will translate business objectives into impactful marketing initiatives and ensure measurable results through data-driven campaigns.

This role requires a strategic yet hands-on marketing professional who can manage multiple priorities, build strong brands, and create marketing programs that directly support revenue growth.

About Environmental Services

AKI's Environmental Services business delivers integrated environmental, public health, and hygiene solutions across the UAE, serving government entities, commercial organizations, healthcare providers, hospitality, industrial, and education sectors through innovative and sustainable solutions.

About Befit – Sports & Fitness Solutions

Befit is AKI's Sports & Fitness Solutions business, providing premium end-to-end fitness, wellness, and sports infrastructure solutions across the GCC.

The business partners with leading global brands to deliver world-class fitness environments, including commercial gyms, hospitality facilities, corporate wellness solutions, residential developments, education, healthcare, and government projects.

Key Responsibilities

1. Marketing Strategy & Business Growth

• Develop and execute comprehensive 360° marketing strategies aligned with business objectives and growth plans.
• Create annual marketing plans, campaign calendars, budgets, and performance targets.
• Translate business goals into effective marketing initiatives that support revenue growth and market expansion.
• Conduct market research, competitor analysis, and customer insights to identify new opportunities.
• Develop go-to-market strategies for products, services, and new business initiatives.
• Establish marketing KPIs and provide regular performance reports to leadership.

2. Commercial & B2B Marketing

• Work closely with Sales and Business Development teams to develop marketing strategies that generate qualified business opportunities.
• Build and execute B2B demand generation strategies to support sales pipeline development.
• Develop Account-Based Marketing (ABM) initiatives targeting strategic customers and key accounts.
• Create sales enablement materials including presentations, brochures, case studies, proposals, and customer communications.
• Support commercial teams in strengthening customer relationships and improving conversion rates.
• Measure marketing contribution to pipeline growth and revenue generation.

3. Digital Marketing & Online Growth

• Lead the digital marketing strategy across all relevant channels, including:
• Website management
• SEO
• SEM
• Google Ads
• LinkedIn campaigns
• Social media advertising
• Email marketing
• CRM campaigns
• Marketing automation
• Lead nurturing campaigns
• Manage performance marketing campaigns and optimize spend to maximize ROI.
• Improve digital customer journeys and conversion rates.
• Monitor digital analytics and provide actionable recommendations.
• Drive continuous improvement through testing, optimization, and data analysis.

4. Brand Management & Marketing Communications

• Strengthen brand positioning and market presence for both Environmental Services and Befit.
• Develop clear brand messaging and communication strategies.
• Manage brand consistency across all marketing channels.
• Create and oversee development of:
• Corporate presentations
• Brochures
• Case studies
• Articles
• Campaign materials
• Thought leadership content
• Ensure all marketing communications reflect business values and market positioning.

5. Content & Social Media Strategy

• Develop and execute content strategies aligned with business objectives.
• Manage social media platforms including LinkedIn, Instagram, and relevant digital channels.
• Create annual content calendars and campaign plans.
• Increase brand awareness, engagement, and online presence.
• Work with internal teams and external agencies to create high-quality content.
• Monitor social media performance and optimize activities.

6. Events & Offline Marketing

• Plan and execute exhibitions, conferences, trade shows, customer events, and brand activations.
• Develop event strategies aligned with business objectives.
• Manage event budgets, suppliers, agencies, and execution.
• Measure event performance and lead generation outcomes.
• Identify opportunities to increase market visibility and customer engagement.

7. Marketing Budget & Operations

• Develop and manage annual marketing budgets.
• Ensure effective allocation of marketing investment.
• Track campaign performance and marketing ROI.
• Manage relationships with external agencies, creative partners, and suppliers.
• Implement marketing tools, dashboards, and reporting processes.

8. Stakeholder Management

• Partner with General Managers, Sales Leaders, Business Development teams, and senior stakeholders.
• Ensure marketing strategies support commercial priorities.
• Collaborate with internal teams to deliver integrated campaigns.
• Act as the marketing partner for both business units.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Professional certifications in Digital Marketing, Performance Marketing, or Brand Management are preferred.
• Minimum 8 years of marketing experience with proven experience managing integrated marketing functions.
• Strong experience in B2B marketing and commercially driven environments.
• Proven track record in developing and executing 360° marketing strategies.
• Strong digital marketing experience with measurable business impact.
• Experience supporting Sales and Business Development teams through marketing initiatives.
• GCC/UAE market experience preferred.
• Experience within industries such as:
• Fitness & Wellness
• Environmental Services
• Facilities Management
• Hospitality
• Construction
• Healthcare
• Technical Solutions
• B2B Services