Carter Murray is excited to be working with an international QSR Franchise to oversee the Middle East as a Marketing Manager based in Dubai.
Position Overview
The Marketing Manager is responsible for driving system-wide marketing execution across the franchise network, with a clear focus on unit-level sales growth, franchisee adoption, and operational alignment.
This role translates brand strategy into practical, revenue-driving marketing programs that work at the store level within a fast-paced QSR environment. The Marketing Manager partners closely with executive leadership, operations, supply chain, and franchisees to ensure campaigns are scalable, operationally feasible, and performance focused.
This is a hands-on, execution-driven role for a marketing professional who understands franchise systems, unit economics, and the realities of multi-location operations.
Core Responsibilities
Franchise System Marketing
- Lead national marketing rollouts across franchise locations
- Develop clear monthly marketing calendars and promotional plans
- Provide franchise-ready toolkits, assets, and execution guides
- Ensure marketing initiatives are easy to adopt at store level
- Serve as a key marketing contact for franchisees
- Gather field feedback and translate insights into actionable improvements
- Marketing must work in real operational environments — not just on paper.
QSR Promotions, LTOs & Product Launches
- Plan and execute monthly promotions and limited-time offers (LTOs)
- Coordinate product launches and menu updates
- Support pricing, bundling, and traffic-driving initiatives
- Align promotions with supply chain readiness and operational capacity
- Ensure in-store, digital, and local marketing alignment
- All initiatives must be operationally feasible, margin-conscious, and franchise-friendly.
Local Store Marketing (LSM) Support
- Provide frameworks and tools for local store marketing execution
- Support grand openings and new franchise launches
- Develop templates for community partnerships and grassroots marketing
- Guide franchisees on budget allocation and promotional participation
- This role strengthens unit-level engagement while maintaining brand consistency.
Campaign Execution & Channel Coordination
- Coordinate digital, in-store, and promotional assets
- Oversee marketing asset production and vendor coordination
- Maintain brand standards across all touchpoints
- Support paid media coordination (as applicable)
- Ensure campaigns launch on time with clear communication
- Execution discipline is critical in a multi-unit QSR environment.
Budget Tracking & Financial Discipline
- Track marketing spend against allocated budgets
- Support prioritization of initiatives based on sales impact
- Work with finance to reconcile campaign expenses
- Ensure efficient and responsible use of marketing resources
- Marketing investment must demonstrate measurable return.
Cross-Functional Alignment
- Partner closely with Operations to ensure seamless rollout
- Coordinate with Supply Chain on product readiness and inventory planning
- Work with Finance to assess promotional impact and margin performance
- Support Franchise Development with marketing materials and growth initiatives
- Marketing must integrate smoothly into daily store operations.
Operational Execution
- On-time delivery of marketing calendars and assets
- Accurate campaign launches across the system
- Strong cross-functional coordination
- Minimal operational disruption during rollouts
Local Store Marketing Impact
- Grand opening performance metrics
- Community engagement results
- Growth in local traffic drivers
- Franchisee satisfaction with marketing support
Ideal Candidate Profile
- 5+ years of experience in franchise, multi-unit retail, or QSR marketing
- Strong understanding of unit economics and same-store sales drivers
- Proven hands-on campaign execution experience
- Experience working directly with franchisees or operators
- Highly organized, deadline-driven, and detail-oriented
- Comfortable balancing brand integrity with field practicality
- Strong communication and cross-functional collaboration skills
