Marketing Manager - Pottery Barn - KSA CP

5-7 years
11 days ago 1 Applied
Job Description

Pottery Barn

Known for its casual, comfortable and stylish home furnishings, Pottery Barn draws inspiration from time-honored designs from around the world to create seasonal collections unique to its stores. Through our world-class service and product offering we strive to deliver exceptional comfort, quality and value to our customers every day. Our product range includes indoor and outdoor furniture, bedding, bath, rugs, window treatments, tabletop, decorative accessories and lighting.

Role Profile:

Leads the overall marketing activity for the brand, or brand cluster, with responsibility for planning, executing and measuring the overall Annual Marketing Plan. Works closely with senior brand team to ensure that marketing activity supports the overall revenue growth targets of the brand. Collaborates with Corporate Marketing to ensure alignment with Alshaya corporate guidelines and to optimise brand expenditure.

The below Key Performance Areas include but are not limited to:

Responsible for Strategic Planning (In the absence of CLD Senior Marketing Manager)

Define and manage full year marketing plan ensuring its delivery against targets, on time, on budget and to appropriate standards of quality

Ensure brand proposition, as defined by host brand, is integrated into all marketing activity

Where not available define and document brand proposition (i.e. Alshaya created brands)

Develop plans for new market entry, new store openings and challenged stores and brief Corporate Communications and CMD on plans

Set targets /measures for all marketing activity

Identify opportunities and solutions for enhancing the Brand's marketing

Responsible for market research, insight and database

Clearly define/describe the brand promise.

Maintain up to date consumer, market and competitive insight to precisely target marketing initiatives.

Review brand and competitor marketing activity, identify market challenges/opportunities and make recommendations to act.

Connect with stores and Customer Care to understand consumer engagement with the brand and to resolve consumer issues

Provide appropriate insight and performance reporting to line manager.

Develop programmes for driving acquisition of customer names, supporting Alshaya in the development of single customer database

Integrate database into ongoing marketing activity (SMS, VIP invitations).

Responsible for artwork development, advertising, promotions, catalogues and magazines

Define and calendarise the Annual Brand Marketing and Promotional Plan (launches, new season, brand building, sales, etc)

Confirm brand commitment to Seasonal Events calendars. (Specific to F&F)

Define appropriate promotional approaches in line with plan and develop appropriate material in collaboration with CMD.

Brief agencies on ATL creative development and amendments

Brief CMD on BTL artwork amendments and all print / production requirements

Develop business case for new programmes and tactical activity outside annual plan and highlight deviations from agreed plan where relevant.

Create annual plan and timing schedule for all catalogue/magazine production. (Brand Specific) JOB DESCRIPTION Marketing Manager Career Level - Senior Professional Approved Job Description- For Internal Use Only Page 2 of 2

Review quality of marketing materials, and provide feedback to Marketing Production team.

Develop distribution strategies for marketing materials.

Ensure all content is aligned with Alshaya content guidelines and signed off by Brand Director and CMD

Responsible for media mix.

Define brand's annual advertising media mix (print, radio, online, In-store, Events).

Task MBU to develop media plan based on specific campaign requirements.

Book campaigns via CMD and monitor/review campaign delivery - manage any discrepancy and feedback to Corporate Marketing Department.

Responsible for media relations/social media

Build Annual PR Plan (traditional media, social media, CSR) as part of overall marketing plan.

Manage creation and delivery of editorial content (in line with host brand messaging) to media with support from Corporate Communications where required

Approve all copy before submission to Corporate Communications

Respond to media queries (requests for comments, samples, etc) in line with Alshaya guidelines

Stage media events as required.

Build social media presence where approved. (Facebook, Twitter, etc)

Brief external agencies (no retainers) as required.

Review impact of media activity.

Refer contentious media issues to Corporate Communications.

Create and maintain excellent team and cross functional working relationships

Manage and develop subordinates to ensure harmonious and productive team

Ensure all activity is delivered in line with Alshaya's Vision & Values

Contribute to the sharing of best practice within the brand, division and across Alshaya

Work cross functionally with other teams and functions to ensure the efficient implementation of marketing initiatives.

Build and manage professional relationships with external partners.

Adhere to all Company Policies, Procedures and Guidelines.

About Us:

Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Vavavoom, Pottery Barn and KidZania.

Alshaya Group's portfolio extends across MENA, Russia, Turkey, and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to delivering great customer service and brand experiences.

Fresh, modern, and relevant, Alshaya's constantly evolving retail portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.





Alshaya Group is a family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world&#8217&#x3B;s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers

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