Performance Manager

3-4 years
a month ago
Job Description

Position at EssenceMediacom
This role will be reporting to: Media Director Role summary and Objectives: Ideal candidate should be able to fully set a full-fledged performance strategy for his/her clients. They are also expected to have hands on experience in all the platforms and their best practices. The candidate needs to be a numbers-oriented person and they can make the right decisions for their client. The candidate will be fully involved in the day-to-day conversation across all clients and help them grow in the digital/performance space. Performance Manager The Performance Manager is responsible for developing and delivering a range of performance marketing product, creating & delivering performance marketing strategies, campaign reporting and analysis. Duties and Responsibilities:
To draft paid performance proposals and presentations. Manage Google relationship for accounts under management. Build campaign structure based on client brief. Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend. Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership. Ensure delivery on performance targets for clients. Monitor & measure performance activity, engagement metrics, analysing results, translating information into learning & strategic recommendations. Maintain appropriate mid-level Client relationships. Build Client respect and be recognized as a leader on their business. Work closely with Digital Managers to identify and deliver performance marketing requirements. Work closely with performance manager/planners to deliver on campaigns. Work closely with other business units etc Mindsights, Business planning, Social, and Digital. Ensure full knowledge of tools like Adwords, Marin, DS3, Adgooroo.

3-4 years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies. Google, Facebook, Snapchat, Tiktok and Twitter ads are essential for this role. Data-driven and creative to push the envelope on new user acquisition. Must have experience with demand side platforms (DSPs) and ad-servers (e.g. DV360, Campaign Manager). Have experience of using Google Analytics (or similar web analytics platform) and especially experience working with PPC and social bid management tools. You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other. Creative thinking and problem solving to come up with solutions. * Tenacity, resilience, flexibility and judgement to deal with difficult situations.

Desired Candidate Profile

Any Graduation()
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