We are hiring for two clients, both in the consumer goods industry. Both have reached the same conclusion: eCommerce cannot sit as a side-channel under Trade Marketing, Retail, or Other. It needs operators who treat it as a business with its own economics, not a reporting line.
- Role A -You have built and owned an eCommerce P&L, not just run campaigns. You see digital as a business with its own operating model, not a support channel. You own the P&L across brand.com, D2C, and marketplaces.
- You read CAC, CLV, repeat rate, conversion, cohort performance, basket economics, and contribution margin, not just GMV.
- You know where supply chain, payments, UX, and last-mile are breaking growth and you fix them with data, not opinion.
- You separate acquisition and retention strategy and know when to stop buying low-quality traffic, even if it looks good on a dashboard.
What you've done:
- Scaled an eCommerce business in FMCG or adjacent consumer categories from sub-scale to commercially credible.
- Built a scorecard where repeat, margin, and unit economics matter as much as topline.
- Operated in regional complexity – different markets, payment preferences, and logistics realities – and still kept a clean economic story.
- Role B - This role is for an operator who understands that in FMCG, a lot of digital growth still flows through partners: distributors, online retailers, and aggregators.
- You own eCommerce performance across online retailers, marketplaces, and quick-commerce / aggregator platforms, working through distributors and trade partners.
- You build joint business plans for online: assortment, pricing, promo cadence, content, availability, and service levels per platform.
- You know the economics of Talabat / Instashop / Careem / Noon / Amazon and similar platforms: commissions, fees, funded promos, and what they mean for real contribution by country and city.
- You hold distributors and partners to clear KPIs: share of search, visibility, service levels, cancellations, substitutions, ratings, and profitability – not just listed and live.
What you've done:
- Led eCommerce or digital performance via distributors and key accounts in the GCC.
- Turned aggregators and marketplaces into growth engines, not just listing windows.
- Challenged partners with data and reset how joint business is measured in online channels.
