A leading company in alcoholic beverages is seeking a Sales Executive. The Sales Executive is responsible for driving sales growth, expanding market presence, and building strong relationships with distributors, retailers, hotels, restaurants, bars, and other key customers. The role involves achieving sales targets, identifying new business opportunities, ensuring product availability, and executing trade marketing activities within the assigned territory.
Job Responsibilities:
- Achieve monthly, quarterly, and annual sales targets
- Develop and maintain relationships with distributors, wholesalers, retailers, hotels, restaurants, bars, clubs, and liquor stores
- Identify and acquire new customers within the assigned territory
- Ensure product availability, visibility, and merchandising at retail outlets
- Conduct regular market visits to monitor competitor activities, pricing, and customer feedback
- Execute promotional campaigns, product launches, tastings, and brand activation programs
- Negotiate pricing, display space, and promotional activities with customers
- Monitor stock levels and coordinate with distributors to prevent stock shortages
- Collect payments and follow up on outstanding receivables as per company policy
- Prepare daily sales reports, market intelligence reports, and sales forecasts
- Ensure compliance with local laws and company policies related to the sale and promotion of alcoholic beverages
Requirements
- Bachelor's degree in business administration, Marketing, or a related field
- 2-5 years of sales experience, preferably in alcoholic beverages, FMCG, or beverages
- Experience handling distributors and retail channels is preferred
- Valid driver's license and willingness to travel extensively
