Job Overview
This role is responsible for managing and running the company's Media & Analytics strategy. Media campaigns from awareness to conversion and full analytics and reporting of those campaigns for the GCC region.
Job Responsibilities
- Manage the Media & Analytics agencies and stakeholders in the region.
- Lead all our paid media platforms ensuring seamless operations with the rest of digital & marketing team, agency and other stakeholders.
- Develop and implement innovative strategies to improve customer journey across various channels including social, SEM, and display to drive traffic to website and increase consideration and revenue.
- Manage the website agency to optimize campaigns and advise on landing pages and website elements for higher conversion rates (CRO) based on analytics insights.
- Define dashboard with relevant analytics tools to measure and track campaign performance and provide actionable insights.
- Oversee the department's budget by meticulously tracking expenses and ensuring the appropriate allocation to the right channels and campaigns while optimizing spending and maximizing return on investment
Qualifications
- Education/Degree: Bachelor or Master preferred
- Minimum of 5 years in relevant industry
- Technical skills: Mastering ad managers and GA
- Languages: English, Arabic preferred
