Role Overview
We are looking for a creative, organised, and proactive Social Media Executive to manage and support the social media presence of our company and portfolio of regional events.
The ideal candidate should have experience creating social media content, managing publishing schedules, writing engaging captions, covering live events, and coordinating with designers, video editors, marketing managers, and event teams.
This role requires someone who understands both creative content and the commercial objectives behind social media campaigns.
Key Responsibilities
- Manage social media accounts across LinkedIn, Instagram, Facebook, X, and other relevant platforms.
- Prepare and maintain weekly and monthly social media content calendars.
- Write clear, engaging, and professional captions for event and corporate content.
- Schedule and publish posts accurately and on time.
- Coordinate with graphic designers and video editors to develop social media content.
- Support campaigns promoting speakers, sponsors, partners, exhibitors, delegates, agendas, awards, and event announcements.
- Conduct live social media coverage during conferences, exhibitions, and corporate events.
- Attend events across the UAE and other regional locations when required.
- Capture and publish real-time updates, stories, interviews, behind-the-scenes content, and event highlights.
- Monitor comments, messages, mentions, and audience engagement across all platforms.
- Ensure all content follows the approved brand identity, tone of voice, and event guidelines.
- Support the development of company-level content, including achievements, partnerships, team updates, event highlights, and regional activities.
- Research industry trends, competitors, relevant news, hashtags, and content opportunities.
- Track social media performance and prepare regular reports covering reach, impressions, engagement, follower growth, and campaign results.
- Maintain an organised archive of approved content, captions, links, reports, and campaign assets.
- Coordinate with marketing managers to ensure social media content supports registration, sponsorship, exhibition, and attendance objectives.
- Review published content regularly and correct any errors immediately.
Required Skills and Experience
- Minimum two years of experience in social media management, digital marketing, or content creation.
- Strong written and spoken English with excellent attention to detail.
- Experience managing corporate, B2B, events, exhibitions, or conference-related social media accounts is preferred.
- Strong understanding of LinkedIn, Instagram, Facebook, and X.
- Experience using social media scheduling and analytics tools.
- Ability to write professional and engaging captions for different audiences.
- Basic understanding of design, video formats, dimensions, and platform requirements.
- Ability to manage multiple brands, campaigns, and deadlines simultaneously.
- Strong coordination, communication, and organisational skills.
- Ability to work efficiently in a fast-paced events environment.
- Comfortable attending and supporting live events, including outside standard working hours when required.
- Candidates currently based in the UAE are preferred.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Media, Journalism, or a related field.
- Experience working with an events company, marketing agency, media company, or B2B organisation.
- Basic experience with Canva, Adobe Creative Suite, CapCut, or similar content tools.
- Knowledge of paid social media campaigns is an advantage.
- Experience preparing monthly social media performance reports is preferred.
- Arabic language skills are an advantage.
- A valid UAE driving licence is an advantage.
