Company Overview
BFL Group is one of the world's leading offprice retailers of fashion and homeware. With headquarters based in the United Arab Emirates, we serve multiple markets across the region and Southeast Asia.
Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite, all at up to 80% off the original retail price for fashion designer brands. Our unique Treasure Hunt model ensures there is always something new to explore, desire, and discover within our stores. Our customers walk out with new items every time they visit any of our stores.
Job Description
Job title: Social Media Manager
Department: Marketing
Role Purpose:
Social Media Manager is responsible for planning, implementing, managing and monitoring BFL's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales in our stores.
Key Responsibilities:
- Develop, implement and manage BFL's social media strategy across all our platform.
- Manage the day-to-day social media activities through different channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels.
- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic.
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Develop, launch and manage new competitions and campaigns that promote your organization and brand.
- Build strong relationships with influencers across the social media platforms.
- undertake audience research.
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
- Analyze competitor activity.
- Recommend improvements to increase performance in the social media division.
- Set targets to increase brand awareness and increase customer engagement; As well as define most important social media KPIs.
- Manage, motivate and coach junior staff such as social media executives or assistants.
- Manage a budget for social media activities.
- Educate social media staff on the use of social media and promote its use within your company (in-house roles).
- Encourage collaboration across teams and departments.
- Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
- Hire, train and motivate the continuously the social media team.
Qualifications:
- 7 years plus of social media management experience
- Bachelor's degree in business, marketing, journalism, public relations or related field
- Proficient using multi-social posting programs
- Hands-on experience in content management
- Ability to deliver creative content (text, image and video)
- Knowledge of online marketing and ads
- Familiarity with web design
