Job Overview
We are seeking a fast-paced, news-savvy, and highly creative Social Media Manager to spearhead our social channels. In the media industry, content moves at lightning speed. You won't just be scheduling posts—you will be translating breaking news, editorial features, and multimedia content into compelling social narratives that captivate our audience and drive traffic to our platforms.
The ideal candidate thrives under pressure, possesses impeccable editorial judgment, and knows how to turn complex stories into viral, shareable moments.
Key Responsibilities
- Real-Time Coverage & Breaking News: Package and distribute breaking news, live events, and exclusive features across social channels with speed, accuracy, and strong journalistic ethics.
- Content Adaptation: Translate long-form editorial pieces, video broadcasts, or podcasts into platform-native formats (e.g., engaging threads on X, visual carousels on Instagram, or punchy explainer videos on TikTok/Reels).
- Traffic & Audience Acquisition: Optimize social distribution strategies to maximize click-through rates (CTR), referral traffic to our website/app, and subscriber growth.
- Live Coverage: Manage live-tweeting, live-streaming, or behind-the-scenes coverage of major industry events, award shows, or press conferences.
- Community & Moderation: Cultivate an active, respectful digital community. Moderate high-volume comment sections on sensitive topics according to editorial guidelines.
- Data-Driven Editorial Decisions: Monitor real-time analytics (e.g., Chartbeat, Google Analytics, platform insights) to identify which stories are gaining traction and advise the editorial team on trending topics.
Skills and Qualifications
- Experience: 6+ years of experience managing social media specifically within a newsroom, digital publication, television network, or media agency.
- Journalistic Acumen: Strong editorial judgment, a deep understanding of media law (copyright, fair use, defamation), and a commitment to factual accuracy.
- Platform Expertise: Advanced knowledge of platforms that drive media discourse and traffic, specifically X (Twitter), Instagram, TikTok, YouTube, and LinkedIn.
- Speed & Copywriting: Ability to write sharp, engaging, and click-worthy headlines and captions under tight deadlines without sacrificing quality.
- Tools of the Trade:Analytics/Traffic: Google Analytics, Chartbeat, Social News Desk, or CrowdTangle.
- Multimedia: Proficiency in mobile video editing (CapCut, Premiere Rush) and quick graphic design (Canva, Photoshop) for rapid asset creation.
- Flexibility: Willingness to work non-traditional hours occasionally (evenings/weekends) to cover breaking news or live events as needed.
