About the Role
We are looking for a dynamic and creative Social Media Manager to lead and execute social media strategies for a fast-growing fintech organization. This role is perfect for someone who combines strategic thinking with on-camera charisma and understands how to engage a financial audience across multiple platforms.
You will manage social media presence on LinkedIn, Twitter, Meta (Facebook & Instagram), TikTok, and YouTube, driving brand awareness, engagement, and community growth.
Key Responsibilities
- Develop and implement a comprehensive social media strategy aligned with brand values and business objectives.
- Create and manage monthly social media calendars, ensuring consistent and engaging content.
- Act as the face of the brand on social media, engaging with audiences and promoting brand messages.
- Monitor competitor activity and industry trends to identify opportunities.
- Build relationships with influencers, partners, and stakeholders in the fintech space.
- Oversee design aspects including graphics, videos, and ad creatives.
- Track and analyze social media performance, providing actionable insights and ROI reports.
- Stay updated on social media trends, tools, and best practices.
- Engage with followers by responding to comments, messages, and mentions promptly.
Ideal Candidate
- 5+ years of experience in social media marketing or digital media, preferably in financial services.
- Bachelor's degree in Marketing, Communications, or related field.
- Proven success in developing and executing social media strategies. Must have proven track record of growing communities, followers and exciting social media activity.
- Strong knowledge of LinkedIn, Twitter, Meta, TikTok, and YouTube.
- Skilled in social analytics tools and online marketing principles.
- Creative thinker with excellent communication and presentation skills.
- Fluency in Arabic and English.
- Ability to work independently and thrive in a fast-paced environment.
