About Us
Unique Properties is a leading luxury real estate company in Dubai, committed to delivering exceptional client experiences through innovative branding, marketing, and customer engagement strategies.
Role Overview
We are seeking a talented and experienced Brand & Social Media Marketing Manager to lead our brand positioning, digital presence, and content strategy across multiple platforms. This role requires a creative, strategic, and hands-on professional who can strengthen brand awareness, increase audience engagement, and drive marketing initiatives that support business growth.
Key Responsibilities
- Develop and implement comprehensive brand and social media strategies aligned with the company's business objectives.
- Create, schedule, publish, and manage engaging content across LinkedIn, Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
- Oversee all branding initiatives and ensure consistency in brand identity, messaging, and visual standards across all channels.
- Plan, execute, and optimize digital marketing, social media, email marketing, and offline campaigns.
- Conduct market research and competitive analysis to identify emerging trends and growth opportunities.
- Manage content creation and posting, including videos, graphics, blogs, photography, and promotional materials.
- Collaborate with Sales, Operations, and Leadership teams to align marketing initiatives with business goals.
- Monitor, analyze, and report on campaign performance, website traffic, social media analytics, and ROI, providing recommendations for continuous improvement.
- Plan and execute corporate events, product launches, exhibitions, and marketing campaigns in collaboration with the Events Coordinator.
- Manage marketing budgets and allocate resources effectively across campaigns and projects.
- Lead, mentor, and develop the marketing team to achieve departmental and organizational objectives.
- Coordinate with external agencies, designers, vendors, influencers, media partners, and suppliers for marketing support and campaign execution.
- Stay up to date with the latest branding, digital marketing, social media trends, AI tools, and emerging technologies.
- Develop lead generation strategies to support sales and business development initiatives.
- Manage public relations, media communications, and corporate announcements to enhance the company's market presence.
Requirements
- Proven experience in Brand Management, Digital Marketing, and Social Media Marketing.
- Strong knowledge of social media platforms, analytics tools, paid advertising, and content marketing.
- Excellent communication, storytelling, copywriting, and creative thinking skills.
- Experience managing multiple projects simultaneously while meeting deadlines.
- Strong leadership and team management abilities.
- Proficiency in marketing analytics and campaign performance reporting.
- Experience in the real estate or luxury lifestyle industry is an advantage.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred.
Why Join Unique Properties
- Be part of one of Dubai's leading luxury real estate companies.
- Lead exciting branding and digital marketing initiatives.
- Work alongside a dynamic, innovative, and professional team.
- Gain exposure to prestigious projects, exclusive events, and industry networking opportunities.
- Enjoy a competitive salary package and employee benefits.
- Opportunity for professional growth and career advancement within the organization.
