Social Media Marketing Specialist

We are looking for a talented and highly creative marketing executive to grow our marketing channels. The successful candidate will join our fast-paced marketing team and play a crucial role in implementing our marketing strategy across both digital and traditional marketing channels.

Key Performance Areas (KPAs) & Principal Accountabilities

• Plan & deploy an integrated communications campaign including print, radio, online, sponsorship, collaterals.
• Develop Content and content strategy for key channels
• Ensure timely information is given internally across Sharaf DG about the campaigns/promotions
• Allocate tasks among team members and approve the final artwork, radio spots, social media and mobile application updates.
• Creative ideation for all collaterals. Create concepts for Instagram posts, reels, Tiktok
• Maintain trend updates of the website/mobile application with the latest products and highlight the latest campaigns, while conducting a full analysis of the web pages
• Platform analytics; deliver a consolidated report about social media channels performance
• Provide all necessary data / reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolutions of issues and prompt decision making.

Qualitative Requirements

Experience : 3-4 years

Educational Qualification : Graduate

Professional Certifications : Bachelors Degree in Business Administration/Marketing or Equivalent

Skills & Abilities : Expert level proficiency with Word, Excel and PowerPoint ,Attention to detail is a must .

You are aware of the latest retail marketing trends and are IT savvy with hands on experience with marketing related software.