Specialist Content

4-7 years
30 days ago
Job Description

What To Expect
The content specialist is responsible for creating Talabat brand's content. Primary objective of this role is to create content that resonates with an existing fan base on some of the key channels yet differentiated and engaging enough to draw in new or underserved consumer groups. In this position, you will work with other content creators to develop new and innovative ideas, producing pieces for all our channels.
The content specialist uses data and established insights to shape the narrative tailored to specific audiences. Further, this role is designed to help build engaging content pieces through copy writing and conceptualizing campaign briefs into a creative direction that are aligned with the Talabat brand strategy and translate the brand vision into easily consumed content pieces that support the evolution of the brand to its next level. Additionally, this role is responsible for creating clear,
compelling, and well distributed storytelling elements across the app, offline touchpoints, and social platforms. The content specialist has one direct report Marcom Manager, and two dotted line reports

What's On The Menu

  • Social media channel owner, responsible for managing the social pages and the content that goes live on them, ensuring that we meet brand KPIs (Conversion, engagement, reach, share, number of followers)

  • Responsible for managing the influencer marketing agency and talent management and their content.

  • Creates talabat content strategy on a quarterly basis by identifying appropriate tactics for engaging consumers through brand storytelling

  • Use consumer analytics to determine the best way to engage consumers and increase social media KPI

  • Work cross-functionally to articulate external key messages, and ensure that content is aligned according across digital touch points.

  • Responsible for executing and evaluating online content across digital channels like social media pages, influencer marketing content and other digital touch points.

  • Oversee copy content across digital touch points.

  • Consult the growth teams on the execution of specific content ideas by developing tool kits, guidebooks and new innovative techniques that aid a strong local collaboration

  • Create, implement, and share content best practices with local markets and cross functions.

  • Collaborate closely with other marketing streams to be able to utilize data that reflect consumer insights and ensure they are strongly represented within the quarterly plans

  • Collaborate closely with the brand planning team to understand consumer behavior and commercial drivers that can be utilized in the strategy formulation

  • Understanding market trend and come up with creative approaches

What Are We Looking For

  • 4 years of work experience working in a role with a focus on digital as well as traditional marketing.

  • A strong track record of developing creative content.

  • Creative agency background is preferred

  • Excellent English writing and speaking skills / Arabic is a plus

  • Experience with search engine optimization is a plus

  • Writing, proofreading, and editing skills

  • Computer proficiency

  • Passionate about food and feel comfortable performing background research on relevant industry trends and changes.

  • An understanding of how to create and maintain a brand style for consistency

  • Ability to consistently generate popular content ideas

  • An understanding of how to use tools that can improve content creation efficiency

  • Strong communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely

  • Demonstrable project management experience and a high level of organization

  • Ability to understand consumer behavior across the entire digital landscapeSkills Sets

  • Degrees in journalism, English, public relations and communication are popular pathways to entry

  • Storytelling and creativity are a must

  • tCopywriting and editing is significant

What You'll Receive In Return
As part of the Talabat team:

  • You have the opportunity to be based in our specially designed collaborative work space in City Walk: with our expansive atrium, development hub and foliage area.

  • You will also experience exciting opportunities for professional and personal growth and recognition.

  • Parental leave

  • Working with the team, building the fastest-growing, largest and most valuable network of online food ordering services.

  • Get to know your colleagues during company parties, cultural and sports events.

  • Our colleagues at Talabat come from every corner of the globe, working in diverse, cross-cultural teams.

  • Enjoy fresh fruits, cereals, beverages, tea, and Everyday Roastery coffee in our lounges.

  • Take a break in our wellbeing room, music room or take in the views of the Dubai Downtown Skyline on our roof terrace!

  • Sponsored healthcare and gym membership

About us
As the region's leading local tech organization, we're proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
Today, we deliver hundreds of millions of food orders, grocery items, and other products per year, to our customers in nine countries throughout the region with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Egypt, Jordan Kuwait, Oman, Qatar, and the UAE in 30 minutes or less! Our philosophy is to ensure we do what is suitable for our ecosystem- our customers, partners, people, riders, and the communities in which we operate.


Talabat (Arabic: طلبات, Ṭalabāt) is an online food ordering company founded in Kuwait in 2004. As of April 2021, Talabat operates in Kuwait, Saudi Arabia, Bahrain, the United Arab Emirates, Oman, Qatar, Jordan, Egypt, and Iraq. A subsidiary of Delivery Hero since 2016, Talabat became the largest online food ordering company in the Middle East.

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