Company Overview:
Nutrili is a leading and rapidly growing wellness brand based in Dubai, redefining what supplements can be. We specialize in science-backed supplements, from gummies and collagen to essential vitamins, designed to help people take control of their health. But we didn't stop at efficacy. Supplements shouldn't feel like a chore; they should be something you look forward to. That's why we crafted delicious supplements with the perfect consistency, housed in award-winning packaging (winner of the 2023 A Packaging Design Award) that deserves a place on your vanity or bedside table, not hidden in a cabinet. At Nutrili, we're on a mission to make nutrition simple, enjoyable, and empowering. And we're looking for a motivated self-starter to join our ambitious team.
Job Overview:
The Strategic Partnerships & Retail Growth Manager will be responsible for building, managing, and growing Nutrili's strategic offline partnerships.
You will work across two major areas:
- Strategic Retail Partner Growth: Supporting key retail and pharmacy partners to improve sell-through, visibility, staff education, activations, reorder opportunities, and customer feedback loops.
- Wellness, Corporate & Community Partnerships: Building partnerships with gyms, clinics, wellness studios, beauty destinations, hotels, corporate wellness clients, events, and community partners that help Nutrili reach the right audience and drive measurable growth.
The ideal candidate is not just good with people. They are commercially sharp, structured, proactive, and able to manage partners, activations, reporting, and follow-up with discipline.
Key Responsibilities:
1. Strategic Retail Partner Growth
- Manage and support priority retail and pharmacy partners after listing.
- Build account plans for strategic retail partners, including visibility, activations, staff education, product focus, and growth opportunities.
- Support sell-through by coordinating in-store activations, product education, sampling, POS material, and partner-specific campaigns.
- Collect store and partner feedback on product performance, customer objections, pricing, merchandising, and reorder opportunities.
- Work closely with sales and commercial teams to identify which retail partners and locations need more support.
- Track retail partner performance, activation impact, stock movement feedback, and opportunities for improvement.
- Ensure key partners understand Nutrili's products, benefits, usage, and positioning.
2. Partnerships & Business Development
- Identify and develop new partnerships across gyms, Pilates/yoga studios, wellness centers, clinics, beauty salons, aesthetic clinics, hotels, spas, corporate wellness teams, universities, and premium lifestyle communities.
- Build and maintain a structured partnership pipeline with clear opportunity value, next steps, owners, and deadlines.
- Develop partnership proposals that align with Nutrili's brand, audience, and commercial objectives.
- Negotiate partnership opportunities, activations, sampling plans, corporate wellness offers, workshops, and co-branded initiatives.
- Build long-term relationships with high-potential partners rather than one-off collaborations only.
3. Activations, Events & Trade Marketing
- Plan and execute in-store activations, wellness pop-ups, sampling days, corporate wellness sessions, retail partner events, and community activations.
- Ensure every activation has a clear objective, target audience, budget, expected outcome, and post-event report.
- Coordinate with marketing, content, design, sales, and logistics teams to make sure events and activations are executed smoothly.
- Be present on the ground when needed to manage partners, setup, product displays, sampling, customer questions, and issue resolution.
- Capture learnings from each activation and recommend what to repeat, improve, pause, or stop.
4. Retail & Partner Feedback Loop
- Collect recurring feedback from partners, store teams, and customers.
- Identify common product questions, objections, education gaps, and merchandising issues.
- Share insights with marketing, product, sales, ecommerce, and leadership.
- Recommend improvements to POS material, product education, FAQs, retail training, product bundles, partner messaging, and activation formats.
- Help Nutrili understand which partnerships are truly valuable and which are not worth continuing.
5. Reporting & Performance Tracking
- Maintain a weekly partnerships and retail growth tracker.
- Report on partner pipeline, meetings, proposals, activations, leads, sampling, sell-through feedback, reorder opportunities, and blockers.
- Prepare post-activation reports including objective, cost, audience reached, leads collected, sales or reorder impact where available, customer feedback, and next steps.
- Track partnership outcomes against clear KPIs, not just activity.
- Provide leadership with clear recommendations on where Nutrili should invest more time, budget, and team effort.
What This Role Owns
- Strategic retail partner support
- Partner relationship management
- Retail activation planning and execution
- In-store sampling and staff education coordination
- Wellness, corporate, clinic, gym, and community partnerships
- Partnership pipeline management
- Partner feedback and customer insight reporting
- Activation performance reporting
- Reorder opportunity identification
- Weekly partnerships tracker
What This Role Does Not Own
This role does not own marketplace management, ecommerce operations, paid media buying, organic social content calendar, creator sourcing as a primary responsibility, warehouse operations, customer service, product development, regulatory approvals, or final commercial strategy.
You will work closely with these teams, but your role is to build and grow partnerships that create measurable brand and commercial value.
Success Looks Like
- Strategic retail partners are better supported after listing.
- Store teams understand Nutrili products and can explain them clearly.
- Retail activations are planned, executed, and reported with discipline.
- High-potential partners are identified and developed into repeatable growth channels.
- Partnership activity leads to measurable outcomes: sales, leads, reorders, sampling, visibility, customer insights, or brand credibility.
- Leadership has a clear weekly view of the partner pipeline, active opportunities, blockers, and recommended next actions.
- Nutrili is not doing random events — it is building a structured partnership engine.
Requirements
- 3–6 years of experience in partnerships, business development, trade marketing, retail account management, brand activations, or key account growth.
- Experience in wellness, beauty, supplements, FMCG, pharmacy, consumer health, hospitality, fitness, or premium lifestyle brands is preferred.
- Strong relationship-building and negotiation skills.
- Commercial mindset — able to connect partnerships to revenue, sell-through, leads, customer acquisition, and brand growth.
- Strong execution skills and comfort managing activations end-to-end.
- Ability to work independently in a fast-paced startup environment.
- Strong organization and follow-up discipline.
- Comfortable using Google Sheets, trackers, reports, and basic performance dashboards.
- Excellent verbal and written communication skills.
- Strong understanding of premium consumer brands and GCC customer behavior.
- UAE/GCC network across retail, wellness, beauty, fitness, clinics, hotels, or corporate wellness is a strong plus.
- Willingness to travel for partner meetings, retail visits, activations, and events.
You may be a strong fit if you have worked in:
- FMCG trade marketing
- Beauty or wellness retail partnerships
- Pharmacy account support
- Consumer health brand activations
- Premium brand partnerships
- Retail partner success
- Corporate wellness partnerships
- Fitness or lifestyle partnerships
- Strategic account management for a consumer brand
You should be someone who can say:
Here is the partner pipeline, here is the opportunity, here is what we activated, here is what converted, here is what we learned, and here is what we should do next.
Why Join Nutrili
- Join one of the GCC's fastest-growing wellness brands.
- Work directly on partnerships that shape how customers discover and experience Nutrili.
- Be part of a young, ambitious, fast-moving team.
- Help build the next stage of Nutrili's retail, wellness, and strategic partnership engine.
- Play a meaningful role in making nutrition simple, enjoyable, and empowering.
