Strategy and Markets Insights Manager

PwC
45 Applied
Job Description


Job Description & Summary Reporting into the Clients & Markets Insights Lead, the Market Insights Manager will provide data driven actionable market and customer insights to inform market planning in support of executing our Firm wide and Clients and Market strategy.
Key areas of responsibility:

  • Market Insight - approach, framework and execution (further detail below)
  • MELT and Other Presentations and Reporting - Supporting the Clients and Markets Leader with MELT, external and other presentations
  • Firmwide Strategy Development - Support the Strategy and Markets Leader in driving the X-Firm insight and analysis to facilitate the firm Strategy, Planning and Cascade exercises
  • Market Insight: Develop the Market Insight approach, framework and execution Work with the C&M leader, C&M Insights/Digital Director, broader C&M team, Strategy and Transformation Office and broader LoS stakeholders to develop the Firmwide Market Insight Strategy/Framework to consolidate Firmwide market data/analysis, drive market research and drive insight
  • Including: Market dynamics and current and future trends
  • Salesforce Cloud pipeline trends
  • Win/loss analysis, pricing analysis
  • Industry analysis/trends
  • Geographical analysis/trends
  • Priority account analysis/trends
  • Proposition/platform analysis/trends
  • Campaign effectiveness and analysis (Salesforce Marketing Cloud)
  • Whitespace analysis Competitor analysis/trends
  • Client feedback
  • Brand health Marketing insight
  • Share of voice analysis (Media/online)
  • Media feedback/Social Media
  • Develop a strategy for market research to support the above (sourced and potentially commissioned) and routines for engaging with the various dimensions of the Firm - LoS, Industry, Geography, Platform etc to then source, design, commission and coordinate research studies (primary and secondary) to gain insights
  • Design and manage the execution and measurement of the brand health surveys (in coordination with the global team)
  • Further develop PowerBi, Salesforce/Einstein dashboards to drive an interactive/real time approach to insights
  • Develop the approach to translate this into actionable insights
  • Interpret data (from primary and secondary research), formulate reports and make recommendations segmented and customised for our stakeholders
  • Develop and implement the operating model to support the insight framework - people (recruitment, develop Einstein capabilities), process, technology
  • Build, coach and manage a junior team to support the insights function MELT
  • Presentations and Reporting: Support the Clients and Markets leader in regular MELT presentations and reporting by synthesising the insights driven from the Insight Framework Develop presentations and insights to support external events and engagements (Covid Webcast, Client presentations etc)
  • Develop presentations and insights to support other roles - UK Alliance, FS Platform sponsor, Em-Tech team Firm Strategy Development - market insight and strategic support, cascade, 3yr plan:
  • Support the Clients and Markets leader in driving the X-Firm insight and analysis to facilitate the firm Strategy and Planning exercises
  • Support the team in facilitating and driving the formulation of the One Firm Strategy and the subsequent cascade through the Wider Leadership team and across the Firm
  • Drive the market insight dimensions (Industry, Priority Account, Segments) into the 3yr planning and budgeting process.
  • Support the Clients & Markets leader in analysis to support the evolution of the strategy and tactical interventions through the year - such as acquisitions, new market analysis

Education (if blank, degree and/or field of study not specified)Degrees/Field of Study required:Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Optional Skills
Desired Languages (If blank, desired languages not specified)
Travel Requirements
Available for Work Visa Sponsorship
Government Clearance Required

About

PwC

Job Source: www.pwc.com

At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We're a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services. Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.

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