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0-2 Years
6 months ago
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Job Description

Trade Marketing Executive
Trade Marketing Executive
Department Marketing Department
Report to (Direct) Head of Marketing
Job Summary:
As a Trade Marketing Executive you will be responsible of implementing and monitoring the trade marketing activities, strategy and effort to achieve defined secondary sales objectives and to actively compliment company/business objectives across product categories in line with provided guidelines.
General Duties and Responsibilities:
Some of your job responsibilities include, yet not limited to the following:
Execute trade promotional plan for designated product.
Looking after all trade promotion (placing promotions based on marketing calendar).
Conducting market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale) in all our branches / showrooms.
Monitoring stock movement to store, suggesting promotions or trade deals on slow moving products or promotions.
Category management working with each product manager (planogram, promotion, merchandizing, communication) for key products or special projects.
Developing promotional calendar and planning the activities accordingly from product design suggestions, shoots to delivery of final activity and reporting of results.
Executing BTL activities (POP up stores, seasonal sales, promotional material, new product launch and listing, sampling, consumer promotions).
Actively taking part in product launch (giving presentation to sales team on new SKU).
Forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar.
Follow up with sales/product manager in order to achieve estimated sales on trade deals.
Market spend optimization and helping dealers/distributors/ showroom to sell out the stock through various ATL/BTL activities and the season cycle.
Attending customer complaints and following up with the concern on solutions.
Responsible for performance report that correlate s the MKTG spend and to our campaign/ activity KPI.
Regular Reporting to global partners on international budget spend and activities.
Tracking down the sell-out data by SKU and analyse each product on weekly basis each POS/ showroom. Preparing sales tracker for the same.
Conducting market research by monitoring competitor activity, evaluating visibility & market coverage of our products through regular market visits.
Contributing & executing marketing plans & projects.
Collect and disseminate Best Practice for profitable trade marketing activities.
Carry out any other assignment as may be determined by management of the trade marketing function.
Knowledge and Skills
Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities.
Ability to build, implement and maintain new marketing structures.
Proven Effective Planning and Communication Skills.
Analytical and strong presentation skills/ Good MS office knowledge
Soft and Interpersonal Skills
Excellent interpersonal skills
Organized and pays attention to detail
Report writing skills
Negotiation and Persuasion ability
Confidentiality and Integrity of information
Proactive and Self Motivated
Ability to work with little or no supervision
Essential Requirements
Bachelor s Degree in Marketing or Sales Management
Presentation skills is a must with English proficiency
Relevant experience: minimum 2 years of Trade Marketing or Category experience in retail industry.
Relevant exposure 1 to 2 years experience in Marketing functions role is a PLUS.
Proficient in Excel & PowerPoint tools.

Desired Candidate Profile

Bachelor of Business Administration(Management)
Any Nationality

Last Updated: 12-05-2024 10:15:19 AM
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