We are looking for an experienced Trade Marketing & Merchandising Executive to ensure outstanding execution of merchandising standards, promotional activities, and in-store visibility across modern and traditional trade channels. This role plays a key part in monitoring market performance, gathering competitive intelligence, and supporting business growth through effective field execution.
Key Responsibilities:
Retail Execution & Merchandising
- Conduct regular market visits to ensure compliance with merchandising and display standards.
- Monitor planograms, product positioning, shelf availability, and stock levels across assigned outlets.
- Ensure proper execution of promotional campaigns, pricing, and in-store communication materials.
- Inspect and maintain Point of Sale Materials (POSM), display stands, and merchandising equipment.
- Identify execution gaps and ensure timely corrective actions.
Sales Performance & Market Analysis
- Monitor outlet and category-level sales performance.
- Analyze sales trends and identify factors impacting business performance.
- Recommend merchandising improvements and display optimization based on sales data.
- Identify underperforming outlets and propose action plans to improve execution and sales.
Market Intelligence
- Monitor competitor pricing, promotions, product launches, and merchandising activities.
- Gather market insights and identify opportunities to strengthen in-store brand presence.
- Share best practices and recommendations to improve retail execution.
Reporting & Cross-Functional Coordination
- Prepare detailed field visit reports with findings, photographs, and recommendations.
- Track corrective actions until full compliance is achieved.
- Coordinate with Sales, Marketing, Operations, Warehouse, and Merchandising teams to ensure successful execution of initiatives and new product launches.
Requirements & Skills:
- Bachelor's Degree in Business Administration, Marketing, or a related discipline.
- Strong understanding of merchandising standards, planograms, POSM management, and retail execution.
- Experience analyzing sales performance and market trends.
- Excellent reporting, documentation, and follow-up skills.
- Proficiency in Microsoft Excel, Word, PowerPoint, and ERP/Merchandising applications.
- Strong organizational skills with the ability to work independently in a field-based role.
