Key Responsibilities:

Campaign Management & Execution

Plan, execute, and optimize paid marketing campaigns across all digital channels including Google Ads (immediate),, Facebook/Instagram (immediate), TikTok, Reddit (future) and other emerging platforms
Develop and implement comprehensive paid media strategies aligned with business objectives and seasonal trends
Manage campaign budgets, bid strategies, and daily optimizations to maximize performance
Create compelling ad copy and collaborate with creative teams to develop high-converting ad assets

Analytics & Performance Optimization

Conduct thorough A/B testing on ad creatives, landing pages, audience segments, and campaign structures
Monitor key performance indicators (KPIs) including ROAS, CAC, conversion rates, and lifetime value
Analyze campaign data to identify trends, opportunities, and areas for improvement
Implement data-driven optimizations to improve campaign efficiency and reduce acquisition costs

Reporting & Insights

Prepare comprehensive performance reports for stakeholders with actionable insights and recommendations
Track attribution across multiple touchpoints and channels to understand customer journey
Provide regular updates on campaign performance, spend, and goal achievement
Present findings and strategic recommendations to Marketing Manager and Director/Owner

Strategic Collaboration

Work closely with Marketing Manager to align paid media efforts with overall marketing strategy
Collaborate with Marketing Manager & Owner for ad creative, user experience, product information
Stay informed about industry trends, competitor activities, and platform updates

Qualifications

3-4 years of experience in performance marketing, digital advertising
Proven track record managing ads across multiple platforms
Strong analytical skills with proficiency in Google Analytics, Meta Business Suite, and other analytics tools
Experience with A/B testing methodologies
Proficiency in Excel/Google Sheets/Google Analytics for data analysis and reporting
Experience with running ads for high-ticket products
Must be agile and open to iteration we're constantly testing and refining our campaigns, so flexibility and a test-and-learn mindset are essential.

Nice To Have

Deep understanding of paid search, social media advertising, and display advertising
Knowledge of tracking and attribution tools (Google Tag Manager, conversion tracking, UTM parameters)
Experience with e-commerce platforms and understanding of online retail metrics

Performance Marketing Specialist