Employer Overview

A global fashion and luxury consultancy supporting retailers, brands, and emerging designers across multiple markets. The company provides end-to-end strategic guidance, from product development and branding to retail operations, marketing, and digital growth. It empowers startups, established brands, and retailers to optimize their creative, commercial, and omni-channel strategies.

Job Summary

The Fashion Content Creator & Social Media Strategist is responsible for producing high-quality fashion content and developing digital strategies that elevate brand visibility, engagement, and storytelling. The role blends creativity with data-driven insights to shape content direction, manage social platforms, and ensure alignment with brand identity across all channels.

Key Responsibilities

Content Creation

Produce reels, short videos, styling content, and product-focused visuals.
Script, film, edit, and develop creative concepts, moodboards, and storyboards.
Create and maintain detailed monthly content calendars.
Ensure a visually cohesive and on-brand grid aesthetic.

Social Media Strategy

Collaborate with the Marketing Strategist to support monthly and seasonal content strategies.
Identify trending formats, platform updates, and new content opportunities.
Translate strategic direction into actionable content plans.

Social Media Management

Manage posting schedules, captions, platform optimization, and daily uploads.
Handle community management, including comments and direct messages.
Maintain a consistent brand tone and visual identity across all platforms.

Creative Direction

Support campaigns, lookbooks, editorials, and e-commerce photoshoots.
Prepare shot lists and direct content capture on set.

Campaigns & Events

Develop digital campaign assets, teasers, and promotional visuals.
Capture and produce live event coverage, behind-the-scenes content, and pop-up activations.
Create recap reels and storytelling edits for campaigns and events.

Collaboration

Work closely with Marketing Strategists, Account Managers, Creative, Styling, and Design teams.
Ensure all content supports the brand narrative and product storytelling.

Performance Tracking

Monitor and analyze monthly social media metrics.
Prepare performance reports with insights and recommendations.
Optimize content direction based on data and platform performance.

Qualifications:

Bachelor's degree in Marketing or a related field.
Additional fashion-specific courses in Content Creation, Styling, or Digital Marketing are an advantage.
Minimum 2 years of hands-on social media content creation experience within fashion, beauty, lifestyle, or premium consumer brands.
Digital marketing agencies handling fashion/beauty accounts
Strong experience in shoot production, reels creation, UGC-style content, and digital campaigns is essential.
Highly creative with a strong eye for aesthetics and visual detail.
Strong storytelling ability and understanding of brand tone.
Confident, well-presented, and solution-oriented, especially during shoots or events.
Skilled in reel editing, short-form video production, and storyboarding.
Proficient in tools such as CapCut, Canva, Adobe Premiere, VN, or Final Cut.
Strong understanding of Instagram, TikTok, Pinterest, and platform best practices.
Capable of creating moodboards, grid layouts, and creative direction decks.
Competent in both phone and basic camera operation for content capture.
Ability to measure and interpret social performance analytics.
Basic understanding of fashion styling and product-focused content framing.
Google Workspace (Docs, Sheets, Drive).
Familiarity with social media scheduling tools; media buying tools are a plus.
Fluent English (spoken and written).
Ability to conceptualize creative ideas and translate them into polished content.
Ability to adapt quickly to brand needs, trends, and platform changes.

Social Media Content Creator

Content Creator / Social Media Specialist

Content Creator / Social Media Specialist (Mid-Level)

Fashion Content Creator and Social Media Strategist