Sia is a specialist Management Consulting firm born in Paris, France in 1999 and has grown into a global firm with over 3,000 employees and annual revenue exceeding $500m. Our culture is strongly oriented towards high-quality expertise and delivering excellent results and outcomes for our clients, which include a wide range of multinational companies. Testament to its success, Sia has shown double-digit growth every year since inception.

Sia is a pioneer of Consulting 4.0, putting us at the forefront of the technology revolution, deploying augmented Consultants capable of leveraging emerging digital technology to enhance and improve their cognitive reasoning, analysis and planning. Supported by Augmented & Artificial Intelligence, Automation and Data Science we empower our clients to make the right decisions at the right time for the right reasons.

With our consultants representing 41 different nationalities, we are a highly diverse team spread across 48 offices in 19 countries. However, using innovative technologies such as our own in-house apps, social networks, and digital tools, we provide a truly integrated global service.

Sia is an equal opportunities employer, committed to diversity, inclusion, and employee well-being. Our diversity and inclusion networks (local and global) contribute to a pipeline of initiatives to enhance employee quality of life and foster a caring environment to work in.

Employees are encouraged to contribute to these initiatives and drive positive change in the organisation across 5 pillars: Women@Sia, Multi-Ethnic, Well-being, and Environment.

In the Middle East, Sia provides expert advisory services on strategy & execution, innovation, operational performance & cost reduction, cyber & data security, efficient organisation, transformation & change management, HR performance, and IT performance. In addition to these services, Sia Institute, Sia Partners world-class international training arm, provides a wide range of learning programs and workshops with modules successfully delivered across various locations and sectors, particularly in the Middle East.

Why join the Sia Village

These are the six core values that guide all our actions. As an expression of our values, our Sia Village concept describes our commitment to fostering a sense of community within and among our offices. We believe that knowledge sharing is the key, not only to innovation, but to the growth and development of our people.

Job Description

We are seeking an experienced Senior Product Manager with a strong background in consumer-facing digital products (mobile applications and web platforms) and demonstrated experience in Loyalty Programs, preferably within the Retail sector. The ideal candidate will combine customer-centric thinking, digital product leadership, and commercial acumen to define product vision, drive execution, and deliver engaging customer experiences that increase acquisition, retention, and loyalty value.

This role requires a strategic product leader capable of translating customer insights and business priorities into scalable digital experiences while working cross-functionally with technology, design, marketing, CRM, and business teams.

Key Responsibilities:

Define and execute product vision, strategy, and roadmap for consumer-facing digital products (web and mobile applications)
Develop differentiating product positioning and messaging across primary customer and market segments
Lead end-to-end product lifecycle management from ideation and business case development to launch, optimization, and continuous enhancement
Drive the design and implementation of customer-centric experiences that increase customer engagement, loyalty participation, retention, and revenue generation
Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities
Translate business needs into detailed product requirements and user stories
Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high-quality solutions
Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions
Own and monitor product KPIs including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics
Lead Agile delivery processes and manage product backlogs, sprint prioritization, and release planning
Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities
Work with stakeholders across business and technology teams to align product outcomes with strategic objectives

Qualifications

We are looking for high-calibre Product Managers capable of identifying customer needs, defining compelling product visions, and leading cross-functional teams to transform ideas into impactful consumer products.

The ideal candidate:

Holds a Bachelor's degree in Business, Product Management, Engineering, Computer Science, Digital Technology, or a related field (Master's degree preferred)
Has 8–10+ years of experience, with at least 5+ years in Product Management roles
Demonstrates significant experience managing consumer-facing mobile and web applications
Has hands-on experience designing, implementing, or managing Loyalty Programs, customer engagement platforms, rewards ecosystems, or CRM products
Brings prior experience within Retail, eCommerce, FMCG, Hospitality, or customer-centric industries (Retail strongly preferred)
Has strong experience working with Agile delivery methodologies (Scrum/Kanban)
Can effectively communicate and collaborate with engineering, UX/UI, analytics, and business teams
Possesses strong knowledge of customer journeys, personalization, CRM, and customer engagement ecosystems
Has experience with product analytics, experimentation, and A/B testing
Demonstrates strong understanding of digital KPIs and product performance management
Has experience with prototyping and requirements definition tools such as Figma, Jira, Confluence, Miro, etc.
Possesses excellent stakeholder management and client-facing skills
Previous experience in Salesforce Loyalty Cloud, CRM platforms, or digital loyalty ecosystems is considered a strong advantage
Arabic language proficiency is preferred but not mandatory
Excellent verbal and written communication skills in English

Preferred Experience:

Loyalty platforms and rewards ecosystems
Omnichannel retail and customer engagement journeys
Customer mobile applications and digital ecosystems
Membership and rewards products
Personalization and customer data platforms
CRM and loyalty technology implementations
Digital commerce and customer experience platforms

Additional Information

Joining Sia means integrating into a globally recognized firm that fosters personal growth through our unique Sia Village concept, which promotes a community-driven culture reinforced by values of Excellence, Entrepreneurship, Innovation, Teamwork, Care & Support, and Employee Wellbeing, ensuring a fulfilling career path.

What a career at Sia offer you

Competitive compensation: an competitive salary and benefits package, benchmarked against the market to ensure the most competitive offers.
Entrepreneurial spirit: Join us on an entrepreneurial journey that not only fosters innovation but also empowers you to drive your own success. Dive into a culture where your ideas shape the future.
Tailored career advocacy program: Receive dedicated support designed to help you achieve your professional aspirations. Our program pairs you with mentors who provide actionable feedback, ensuring continuous progress and success in your career path.
Continuous growth: Engage with ongoing opportunities for learning and development, particularly in new and emerging topics. Stay ahead of the curve by continually advancing your knowledge and skills.

Our Commitment to Diversity

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact.

We are guided by the pursuit of understanding and take pride in being able to provide meaningful solutions to our clients unique challenges. We bring our whole selves to work and strive to listen, observe, understand and be understood.

To learn more about our mission, values, and business sectors, please visit our website.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.