Key Responsibilities

Reels Production & Creative Ideation

Create high-quality, engaging Reels for Egypt, Saudi Arabia, and Oman.
Develop creative concepts, storyboards, and scripts based on monthly content themes and campaign needs.
Film yourself or others (when needed) with strong on-camera presence and clear storytelling.
Shoot at merchant locations to showcase offers available on the app (restaurants, entertainment venues, etc.).
Stay up to date with trending formats, sounds, and platform behaviorsand adapt them to Waffarha's brand identity.
Ensure every Reel reflects the brand tone (fun, energetic, youthful) while delivering clear messaging.

Multi-Market Content Localization

Editing & post-production

Edit Reels end-to-end including cuts, transitions, typography, sound sync, and color correction.
Produce multiple variations of the same idea for A/B testing.
Ensure final outputs meet platform best practices (Meta, TikTok, Snapchat, YouTube Shorts).
Maintain a consistent visual style and branding across all markets.

Cross-Team Collaboration

Align with Content Specialists to ensure scripts, captions, and key messages are consistent.
Coordinate with the Design Team for visual assets, branded elements, and campaign themes.
Work closely with Community Management to monitor Reel feedback and adjust style based on insights.
Support Media Buying team when they require Reel ads with performance-oriented storytelling.

Campaign & On-Ground Integration

Create tailored Reels that support outdoor campaigns, malls & university activations, events, and seasonal promos.
Capture on-ground content (when required) and convert it into fast, engaging Reels.
Support in building teaser videos, campaign hype content, behind-the-scenes footage, and recap videos.

Social Listening & Trend Scouting

Continuously research market-specific trends for Egypt, KSA, and Oman.
Identify user-generated content, reviews, or social mentions that can be repurposed into Reels.
Monitor competitor content to maintain a strong creative edge.

Qualifications

2-3 Years Experience in short-form video creation (influencer, creator, agency, or brand).
Strong on-camera presence and confidence in presenting content.
Proven portfolio of Reels/TikToks/Shorts.
Ability to ideate, script, film, and edit independently.
Strong understanding of trends on Instagram, TikTok, and YouTube.
Experience shooting on mobile + basic editing tools (CapCut, Premiere, After Effects etc.).
Ability to work across multiple markets (Egypt, KSA, Oman).
Flexibility for on-ground shoots at merchants or events.
Creative storytelling & content ideation.
Strong camera presence and delivery.
Video editing skills (mobile or desktop).
Understanding of marketing messaging & hooks.
Time management & ability to work under deadlines.
Strong collaboration with content, design, and media teams.
Awareness of regional trends across Egypt & GCC.

Senior Content creator

Senior Content Creator/SEO