Summary

The Digital Marketing Manager is responsible for strategizing, executing, and managing integrated digital marketing campaigns that promote Finance House Group's products and services. This role plays a pivotal part in strengthening the company's online presence, driving qualified traffic, generating leads, and improving customer acquisition and retention through data-driven digital initiatives. The ideal candidate possesses a deep understanding of marketing technologies, digital channels, and user behavior, with a strong focus on ROI and performance metrics.

Key Responsibilities

Strategic Planning & Campaign Management

Develop and implement comprehensive digital marketing strategies aligned with business goals.
Plan and execute full-funnel marketing campaigns across multiple channels: SEO, SEM, display advertising, social media, email, and mobile.
Execute quarterly marketing campaigns and align them with product launches, promotions, and seasonal activities.
Drive end-to-end campaign execution from concept to analysis, focusing on conversion and engagement metrics.

Digital Presence & Content Optimization

Oversee the management and growth of all social media platforms (LinkedIn, Facebook, YouTube, Twitter, etc.).
Collaborate with creative teams to produce impactful content that supports brand messaging and campaign goals.
Improve landing page performance and conversion paths based on user behavior and A/B testing insights.

Analytics & Performance Optimization

Track and analyze campaign performance, customer journeys, and web traffic using tools like Google Analytics, Tag Manager, and CRM platforms.
Use data insights to recommend optimizations and allocate budgets effectively to high-performing channels.
Establish KPIs for all digital activities and provide regular reporting on campaign results, spend, and ROI.

Customer Experience & Engagement

Apply customer insights, segmentation, and behavior data to personalize marketing efforts and improve customer engagement.
Manage customer acquisition funnels with a focus on lead quality, lifetime value, and retention.
Develop and implement digital retention programs to increase repeat engagement and brand loyalty.

Cross-functional Collaboration & Governance

Work closely with product, IT, compliance, and marketing teams to ensure campaign consistency, technical feasibility, and regulatory compliance.
Lead agency partners and vendors in the execution of digital strategies and ensure alignment with internal brand and performance standards.
Participate in strategic planning, budgeting, and marketing performance reviews.

Knowledge, Skills & Technical Competencies

Digital Marketing Expertise

Proven experience in B2B and B2C digital marketing campaigns.
Strong expertise in SEO, SEM, PPC, email marketing, and display advertising.
Hands-on experience with paid media platforms (Google Ads, Meta Ads, LinkedIn, Twitter) and marketing automation tools.
Experience optimizing user journeys, customer funnels, and landing pages.

Data & Analytics

Proficient in analytics tools like Google Analytics, Google Tag Manager, and data visualization platforms.
Skilled in A/B and multivariate testing for continuous performance optimization.
Strong Excel skills for marketing data modeling and campaign reporting.

Tech & Marketing Tools

Familiarity with HTML, CSS, and JavaScript to understand web limitations and possibilities.
Exposure to MarTech tools (CRM, CMS, Marketing Automation) and digital analytics platforms.
Understanding of conversion metrics: CPA, CTR, CLV, ROI, and other digital KPIs.

Soft Skills

Strategic thinker with a growth mindset and business acumen.
Detail-oriented with strong project management skills.
Effective communicator who can work cross-functionally and manage external vendors.

Key Deliverables

Monthly and quarterly digital marketing reports with actionable insights.
Campaign ROI analysis and recommendations for budget reallocation.
Growth in web traffic, social engagement, and lead conversion rates.
Enhanced digital customer experience and measurable improvement in retention.

Qualifications

Education: Bachelor's Degree in Marketing, Business, Digital Media, or a related field.
Experience: 8+ years in digital marketing, preferably within the banking or financial services sector, with demonstrated success in campaign execution and lead generation.