Company Description

Malaeb is a community-focused app designed to bring sports enthusiasts together and promote a healthy lifestyle for individuals of all ages across the globe. The platform simplifies the process of booking sports venues and facilitates participation in matches, fostering social connections and encouraging active living. Whether playing with friends or meeting new people who share the same passion for sports, Malaeb is dedicated to making fitness fun and accessible. Our commitment is centered around creating opportunities to enjoy sports, connect with others, and enhance well-being.

What You'll Do

Revenue & yield optimization

Own revenue targets, including occupancy rates, revenue per available court-hour, and average booking value
Develop and execute dynamic pricing strategies — peak/off-peak, seasonal, and demand-based — to maximize yield without hurting utilization
Identify underperforming time slots, locations, and sports, and build targeted campaigns to fill them
Partner with the operations team to align capacity, scheduling, and pricing

Funnel & conversion optimization

Map and optimize the full customer journey — from first touch to booking to repeat visit
Run continuous experiments across landing pages, the booking flow, promotional offers, and re-engagement campaigns
Reduce drop-off at every funnel stage and improve conversion from app/web visit to confirmed booking
Build and own retention loops: win-back campaigns, loyalty incentives, membership models, and referral mechanics

Events & programming

Build a recurring events and tournaments calendar that drives bookings, fills off-peak hours, and creates community
Design and launch leagues, tournaments, social events, and corporate packages as activation and revenue drivers
Measure event ROI and double down on what works

Activation channels

Own and optimize all activation channels: paid social, search, CRM/email, SMS, push notifications, partnerships, and on-the-ground activations
Manage marketing budgets across channels and report on CAC, ROAS, and contribution to revenue
Build local partnerships (corporates, schools, communities, sports groups) that drive consistent demand
Test new channels and tactics, kill what doesn't work, scale what does

AI & automation

Use AI tools to work faster and smarter — content creation, campaign copy, creative testing, audience research, and reporting
Build automated workflows across the funnel: lead nurturing, booking reminders, win-back sequences, and lifecycle messaging
Automate recurring reporting and dashboards so the team spends less time pulling data and more time acting on it
Continuously identify manual, repetitive tasks and replace them with scalable systems
Stay ahead of new AI and martech tools, and bring the best ones into the team's workflow

Team leadership

Hire, build, and lead a high-performing growth marketing team as the function scales
Set clear goals, KPIs, and priorities for the team, and hold them accountable to outcomes
Coach and develop team members — channel specialists, content, events, and analytics talent
Create a culture of experimentation, ownership, and data-driven decision-making
Manage workload, delegation, and structure so the team operates efficiently and scales sustainably

Analytics & reporting

Build and maintain dashboards tracking the metrics that matter — occupancy, revenue, funnel conversion, CAC, LTV, retention
Deliver clear weekly and monthly reporting to leadership with insights and recommended actions
Use data to prioritize where to focus next

What We're Looking For

4+ years in growth marketing, performance marketing, or revenue-focused marketing roles — ideally with experience in marketplaces, consumer apps, hospitality, fitness, leisure, or other capacity/occupancy-driven businesses
Experience hiring, managing, or leading a team — or a clear, demonstrated readiness to step into a leadership role
A genuine growth mindset: you run experiments, you measure everything, and you make decisions based on data, not opinions
Strong commercial instinct — you understand unit economics and you think about revenue, not just leads or impressions
Hands-on experience with performance marketing channels (Meta, Google, TikTok), CRM/lifecycle tools, and analytics platforms
Fluency with AI tools and a track record of using automation to work more efficiently
Comfort with funnel analysis, A/B testing, and conversion rate optimization
Experience planning and executing events, tournaments, or community programming is a strong plus
Excellent analytical skills — fluent in spreadsheets and dashboards; SQL or BI tool experience is a bonus
Self-starter who can own outcomes end-to-end and work cross-functionally with operations, product, and sales
Knowledge of the GCC sports, fitness, or leisure landscape is an advantage
Arabic language skills are a plus

Growth Marketing Manager