Purpose & Overall Relevance for the OrganizationAct as a strategic HR Business Partner for Retail in Egypt, driving the people agenda in alignment with business priorities.Lead and execute end-to-end HR strategies and initiatives, ensuring impactful delivery across all HR pillars (talent, performance, culture, engagement, and operations), while contributing to positioning the organization as an employer of choice.Own and drive key HR projects and transformations, translating business strategy into actionable plans and measurable outcomes. Key ResponsibilitiesHR Business Partnering (Retail Focus)

Act as a trusted advisor to Retail leadership, proactively identifying and addressing business and people needs
Drive and implement people strategy aligned with business objectives
Provide expert guidance on organizational design, workforce planning, and change management
Partner with managers on talent decisions, performance management, and employee relations topics
Build strong relationships with key stakeholders to influence decision-making and drive business outcomes

Talent Management & Development

Drive the talent agenda for Retail, including succession planning and bench strength development
Identify capability gaps and partner with Talent/CoE teams to implement development solutions
Support and challenge leaders on performance management, talent reviews, and calibration processes
Foster a high-performance culture through continuous feedback and development
Embed Diversity, Equity & Inclusion (DEI) into the talent strategy by promoting gender balance, accelerating women in leadership, and enabling the inclusion and development of people with disabilities through targeted initiatives and equitable talent practices

Employee Experience & Culture

Lead initiatives to enhance employee engagement, culture, and retention
Drive action planning and ensure measurable improvements
Ensure strong employee relations framework, addressing disciplinary and performance cases effectively
Promote a culture aligned with company values, ensuring code of conduct compliance

HR Operations & Governance

Ensure efficient execution of HR processes across the employee lifecycle (hire to retire)
Oversee HR systems accuracy (e.g. SAP/SuccessFactors), reporting, and data integrity
Ensure compliance with local labor law and internal policies
Maintain and update internal HR policies and ensure proper implementation

Strategic HR Projects & Initiatives

Lead and deliver key HR projects and transformation initiatives at country or cluster level
Translate strategic priorities into clear roadmaps, milestones, and KPIs
Drive project governance, tracking, and stakeholder alignment
Provide data-driven insights and recommendations to support decision-making
Collaborate cross-functionally (HR, Finance, Business) to ensure successful execution

Planning, Analytics & Reporting

Utilize HR data and analytics to identify trends, risks, and opportunities
Develop and monitor KPIs linked to business and people strategy
Support budgeting, workforce planning, and cost analysis related to people agenda Key RelationshipsInternal:
RTL HR Team across EMC
Retail Leadership Team
HR CoEs (Talent, Rewards, TA, etc.)
Finance & Workplace

External:

Vendors / HR service providers

Knowledge, Skills and Abilities

Strong business acumen with ability to connect HR strategy to business outcomes
Proven stakeholder management and influencing skills
Ability to operate at both strategic and operational levels
Strong project management and execution capabilities
Data-driven mindset with strong analytical skills
Excellent communication and facilitation skills
High level of ownership, accountability, and resilience
Ability to work in a fast-paced, matrix organizationRequisite Education and Experience / Minimum Qualifications
University degree in Business Administration, HR, or related field
5–8 years of HR experience, with strong exposure to HRBP role
Experience in retail or consumer-driven environments preferred
Proven experience in leading projects or strategic HR initiatives
Experience working with senior stakeholders and leadership teams
Knowledge of labor law and HR best practices
Experience in handling employee relations and workplace investigations

IT & Language Skills

Advanced MS Office (Excel, PowerPoint)
Experience with HR systems (SAP / SuccessFactors)
Fluent in English and Arabic

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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