JOB PURPOSE:

The job holder will be responsible for crafting persuasive and engaging written content that drives brand awareness and consumer action across multiple advertising channels. The Copywriter will transform strategic insights into compelling narratives that resonate with diverse audiences, while ensuring all messaging aligns with brand voice, campaign objectives, and platform nuances. Working in close collaboration with designers, art directors, and strategists, the Copywriter plays a central role in shaping integrated campaigns, from conceptual thinking to final execution.

RESPONSIBILITIES AND TASKS:

Collaborate with the creative team to develop innovative concepts and compelling copy for various advertising platforms and campaigns
Write clear, persuasive, and impactful content for ads, social media, and campaigns that align with client objectives and brand voice
Play an active role in creative strategy and planning by contributing insights and recommendations during campaign development
Tailor content based on marketing strategies, audience insights, and brand positioning to ensure maximum effectiveness and relevance
Work closely with designers and strategists to ensure cohesive and aligned messaging throughout all creative executions
Confidently present ideas to both internal teams and clients with clear rationale and strategic backing
Stay up to date with industry trends and best practices in copywriting to maintain competitive edge and creative freshness
Develop and maintain brand tone of voice guidelines for consistent communication across all client touchpoints
Create compelling headlines, taglines, and calls-to-action that capture attention and drive desired consumer behaviors
Adapt content for different cultural contexts and market segments while maintaining brand consistency and message effectiveness
Proofread and edit all written materials to ensure accuracy, clarity, and adherence to brand standards before final approval
Collaborate on integrated campaigns by ensuring copy seamlessly works across print, digital, outdoor, and broadcast media formats
Perform any other related task as assigned by management

Requirements

JOB SPECIFICATIONS:

Education: Bachelor's degree in Marketing, Communications, Journalism, English Literature, or related field
Experience: 3-5 years of experience as a copywriter, ideally within a creative or digital advertising agency environment with demonstrated campaign success

Skills

Exceptional writing and storytelling abilities across multiple formats and platforms
Skilled in writing for digital platforms (social media, ads, websites, email marketing)
Bilingual fluency in both Arabic and English with cultural sensitivity
Proficient in using AI tools for content creation and optimization
Strong presentation and client communication skills
Excellent research and analytical abilities to understand target audiences
Creative thinking and conceptual development capabilities
Time management skills with ability to handle multiple projects simultaneously
Knowledge of advertising principles and marketing fundamentals
Portfolio demonstrating ability to craft engaging and effective campaign content

Working Conditions

The work environment is fast-paced and deadline-driven

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