Job Overview

We are seeking a creative and experienced Marketing Manager to join a leading brand in the specialty coffee sector. This is a full-time position based in Riyadh, Saudi Arabia. As a key member of the team, you will be responsible for developing and executing innovative marketing strategies that elevate our brand presence, drive customer engagement, and increase sales within the competitive F&B retail market. The ideal candidate is a strategic thinker with a genuine passion for specialty coffee and a proven track record of success in a similar environment.

Responsibilities

Develop and implement a comprehensive marketing strategy aligned with business objectives to enhance brand awareness and market share.
Plan, execute, and oversee all marketing campaigns across multiple channels, including digital marketing, social media, in-store promotions, and local events.
Manage the brand's digital presence, creating engaging content for social media platforms, websites, and email marketing initiatives to foster a strong online community.
Analyse market trends, customer insights, and competitor activities to identify opportunities for growth and innovation.
Manage the marketing budget effectively, ensuring all campaigns and activities deliver a strong return on investment.
Collaborate with internal teams, including operations and product development, to ensure a cohesive brand message and customer experience.
Build and maintain relationships with media, influencers, and strategic partners to increase brand visibility.
Track and report on the performance of marketing campaigns, using data to inform future strategies.

Qualifications

Proven experience as a Marketing Manager, preferably within the F&B, retail, or hospitality sectors.
Specific experience and a strong passion for the specialty coffee industry is highly desirable.
A bachelor's degree in Marketing, Business, or a related field.
Demonstrable experience in leading and managing digital marketing, social media, and advertising campaigns.
Excellent strategic thinking, analytical, and problem-solving skills.
Strong written and verbal communication skills in English; proficiency in Arabic is a significant advantage.
Creative mindset with an exceptional eye for detail and brand aesthetics.
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

Benefits

A competitive salary and benefits package.
The opportunity to make a significant impact on a growing and respected brand.
A dynamic, creative, and collaborative work environment.
Opportunities for professional development and career progression.

Marketing Manager (F&B Retail, Specialty Coffee)