Job location: Mumbai

Employment Type: Full-Time, Work From Office

Job Summary

The Business Development Executive is responsible for generating new business opportunities and driving revenue growth for the agency by acquiring new clients across advertising, branding, digital marketing, and technology solutions. The role involves identifying prospective clients, generating qualified leads, conducting client meetings, understanding business requirements, preparing proposals, and converting opportunities into long-term business relationships.

The ideal candidate should have excellent communication, presentation, and negotiation skills, along with a strong understanding of advertising and digital marketing services. The candidate will work closely with the Creative, Client Servicing, Digital Marketing, and Operations teams to develop customized solutions that align with client objectives while achieving monthly, quarterly, and annual sales targets.

Key Responsibilities

Business Development & Sales:

Identify and generate new business opportunities through cold calling, networking, referrals, LinkedIn, email campaigns, and other outbound sales activities.
Develop and maintain a healthy sales pipeline across advertising, branding, digital marketing, web development, SEO, performance marketing, social media, and creative services.
Conduct client meetings, presentations, and agency capability pitches.
Understand client business objectives and recommend suitable marketing and advertising solutions.
Prepare proposals, commercial quotations, and presentations in coordination with internal teams.
Negotiate commercial terms and close new business opportunities.

Client Relationship Management:

Build and maintain strong relationships with prospective and existing clients.
Ensure a smooth transition of newly acquired clients to the Client Servicing team.
Maintain regular follow-ups with prospects and nurture long-term business relationships.
Ensure high levels of client satisfaction during the sales process.

Revenue & Target Achievement:

Achieve monthly, quarterly, and annual business development targets.
Drive revenue growth by acquiring new clients and expanding the agency's client portfolio.
Maintain a qualified sales pipeline to support consistent business growth.
Track sales performance and provide accurate sales forecasts.

Market Research & Business Intelligence:

Identify emerging market trends and industry opportunities.
Monitor competitor activities and recommend strategies to strengthen the agency's market position.
Identify opportunities for new service offerings and strategic partnerships.

Coordination & Reporting:

Coordinate with Digital Marketing, PPC, Web Development, and SMO teams to ensure timely proposal submission and project handover.
Maintain accurate records of leads, opportunities, meetings, and sales activities in the CRM.
Submit weekly and monthly sales reports and pipeline updates to management.

Required Skills:

Strong business development and sales skills
Excellent communication and presentation skills
Strong negotiation and relationship management abilities
Knowledge of advertising, branding, digital marketing, SEO, PPC, social media marketing, website development, and creative services.
Ability to build and manage a sales pipeline
Proficiency in Microsoft Office and CRM tools
Self-motivated, target-driven, and result-oriented

Preferred Qualification:

Bachelor's degree in Business Administration, Marketing, Mass Communication, or a related field.
MBA in Marketing is an added advantage.

Experience:

2–4 years of experience in Business Development, Sales, or Client Acquisition within an Advertising Agency, Digital Marketing Agency, Branding Agency, Media Agency, or IT Services organization.

Business Development Executive (Mumbai)