Partner with offering leads to define and position new and existing solutions enabled by hybrid cloud and AI infrastructure.
Develop strategies and plans to rapidly launch and market integrated solutions, services, and capabilities enabled by hybrid cloud and AI infrastructure.
Create and maintain content to engage customers across touchpoints, including development of message houses, customer presentations, brochures, FAQs, video scripts, web content, etc.
Develop thought leadership positioning Lenovo as a market leader in hybrid cloud and AI infrastructure services and solutions.
Partner with product development / management on roadmap execution, including the launch and rollout of new solutions (and eventual withdrawal).
Build and execute joint solutions marketing plans with strategic partners.
Understand and provide counsel on trends in hybrid cloud and AI workloads, customer requirements, usage, and buying behavior, as well as the competitive landscape.
Develop revenue-driving programs, campaigns, and marketing activities.
Effectively manage a marketing budget and agencies.

Key Deliverables

Comprehensive solutions marketing and enablement plans anchored in deep hybrid cloud and multi-cloud product marketing experience
Compelling value props, bold statements, and messaging differentiation
Impactful solution launches, plus ongoing ownership and amplification
Measurement and reporting on marketing activities and programs (ROI)

Key Success Metrics

Successful offering introduction and rollout (time to revenue, launch success, stakeholder feedback)
Regular marketing performance metrics and KPIs (product adoption, lead generation, market impact)
Proactive and credible marketing counsel to offering leads and development teams on effective positioning and differentiation strategies
Consistent adherence to offering development and marketing governance guidelines
Balanced marketing budget

Interfaces with Cross-Functional Teams

Position Requirements

10+ years of B2B product marketing experience in the technology sector, including at least five years in hybrid cloud services and solutions; AI solutions experience a plus
Experience launching and managing solutions through the lifecycle
Experience co-developing and jointly executing on marketing strategies with partners
Track record of engaging global audiences and matrix teams
Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations
Outstanding writing, content development, and editing skills with the ability to communicate simply and authentically
Professional presentation and proven stakeholder management expertise
Experience leveraging AI tools to improve content quality, efficiency, and innovation
Degree level qualification in marketing, journalism, or equivalent

Product Marketing Manager Hybrid Cloud Solutions