Company Description

About Faena

Faena creates cultural epicenters—living stages where art, design, and warm, attentive hospitality convene to craft a feast for the senses. We are a Cultural Embassy that invites guests to seek the extraordinary, shaping worlds that feel profoundly personal, welcoming, and alive.

At Wadi Safar, we are shaping a new world where art, architecture, and nature live in harmony. Guided by a shared respect for culture and craft, this collaboration with Diriyah Company reflects our belief that beauty can elevate everyday life and inspire a new way of living.

— Alan Faena

Job Description

The Role

As Cluster Marketing & Communications Manager, Faena Wadi Safar & Faena The Red Sea you will be the guardian of brand positioning, storytelling, and market presence across a multi-property ultra-luxury cluster.

You will lead the development and execution of integrated marketing and communications strategies that elevate brand visibility, drive demand, and strengthen the positioning of the destination across global luxury audiences. Acting as a key commercial partner, you will work closely with Sales, Revenue, Operations, and external agencies to ensure all marketing activity is aligned, impactful, and commercially effective.

In this role, you will translate brand vision into compelling narratives and high-impact campaigns—balancing creativity, commercial intent, and brand integrity across all touchpoints.

What You Will Create

Brand Strategy & Destination Positioning

Define and execute the integrated marketing and communications strategy across the cluster
Strengthen and protect brand positioning across all properties, ensuring consistency and alignment with ultra-luxury standards
Develop destination storytelling that elevates awareness and desirability in key global markets
Translate commercial and brand objectives into clear, impactful marketing plans and campaigns

Integrated Marketing & Campaign Execution

Lead the planning and execution of 360° marketing campaigns across digital, social, PR, and offline channels
Ensure alignment of all marketing activity with revenue, sales, and commercial objectives
Oversee content development, creative direction, and brand messaging across all platforms
Manage seasonal, tactical, and long-lead campaigns to drive demand and brand engagement

Public Relations & Communications

Lead all external communications, media relations, and PR strategy across the cluster
Build and maintain strong relationships with key media, influencers, and luxury travel partners
Manage press coverage, brand reputation, and crisis communications where required
Ensure consistent and compelling brand narrative across all external touchpoints

Digital, Social & Performance Marketing

Oversee digital marketing strategy including website, SEO, CRM, email, and paid media
Drive social media strategy to enhance brand engagement and audience growth
Optimise digital performance to support direct bookings, lead generation, and brand awareness
Collaborate with Revenue and Sales teams to align digital activity with commercial priorities

Commercial & Cross-Functional Collaboration

Work closely with Revenue Management, Sales, and Operations to ensure fully aligned go-to-market strategies
Support demand generation initiatives across pre-opening and operational phases
Partner with external agencies, creative studios, and media partners to deliver best-in-class output
Ensure all marketing activity contributes to broader commercial performance and destination growth

Team Leadership & Capability Building

Lead and develop a high-performing cluster marketing and communications team
Foster a culture of creativity, accountability, and excellence in execution
Guide internal stakeholders and property teams on brand standards and marketing alignment
Continuously evolve marketing capability, tools, and processes to enhance effectiveness and impact

Qualifications

Who You Are

A senior marketing and communications leader with extensive experience in ultra-luxury hospitality, destination resorts, or large-scale multi-property luxury clusters.
Proven track record of developing and executing integrated marketing and communications strategies that drive brand visibility, commercial performance, and destination desirability across multiple luxury assets. Experienced in both pre-opening and operational environments, with a strong ability to build brands from concept through to market leadership.
Deep expertise in luxury brand marketing, digital and performance marketing, PR, media relations, and content strategy, with a strong understanding of UHNW audiences, global luxury travel behaviour, and experience-led positioning.
Strategic and commercially minded, with the ability to translate market insights, brand positioning, and commercial objectives into impactful campaigns that drive demand, strengthen brand equity, and support revenue performance.
A confident cross-functional leader, experienced in partnering closely with Sales, Revenue, Operations, and external agencies to ensure fully integrated go-to-market strategies across all channels and touchpoints.
A strong creative and commercial leader of people, able to build and inspire high-performing marketing teams, foster innovation, and ensure consistency of brand execution across all properties within the cluster.
Fluent in English; additional languages, particularly Arabic, are a strong advantage.

Additional Information

What's In It For You...

Lots of opportunity to progress and switch it up as part of a global family of brands.
Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture

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