JOB TITLE

Senior Marketing Manager | MAF Properties | Development

Role Summary

The Senior Marketing Manager leads the full strategy, localization, and execution of marketing activities across the Egypt portfolio, acting as the main on-ground lead to ensure strong positioning and premium standards. The role bridges local market dynamics with the Dubai Marketing Hub and oversees the end-to-end marketing lifecycle, working closely with specialized teams in Dubai and local agencies in Cairo.

ROLE PROFILE

Develops and executes the annual marketing strategy and budget for Egypt, aligned with overall business objectives
Translates central marketing vision into localized, data-driven campaigns tailored to the Egyptian market
Acts as brand guardian, ensuring consistency while adapting creative assets with Dubai teams
Oversees local content creation to highlight project-specific lifestyle and community value
Builds and manages a strong network of local agencies, ensuring quality delivery and efficient workflows
Leads events, launches, and on-ground activations while maintaining premium customer experience standards
Works with performance teams to optimize digital marketing, paid media, and social presence
Manages budget, reporting, and performance tracking while leveraging market insights to continuously improve results

Requirements

8–12 years of marketing leadership experience, ideally in real estate, with strong exposure to agencies and project launches
Bachelor's or Master's degree in Marketing, Business, or Communications; relevant certifications are a plus
Strong expertise in marketing strategy, campaign planning, and premium brand positioning within the Egyptian market
Proven ability in cross-functional collaboration, agency/vendor management, and working with centralized teams
Solid capabilities in budget management, ROI tracking, performance analytics, and event execution
Strategic, detail-oriented, and resilient, with the ability to manage complex stakeholders in a fast-paced environment

Senior Marketing Manager - Real Estate Development