About the Company

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people's lives and build an awesome organisation that inspires.

Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region's best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We're now entering our next chapter — one powered by AI. We're looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it's streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

About The Role

We are looking for an experienced Senior Social Media and Content Executive to support the management of the Careem UAE social media channels, including strategy, content planning and influencer marketing, with a primary focus on TikTok.

The ideal candidate is a dynamic team player with deep expertise in social media marketing. They're experienced working cross-functionally to ideate and execute exciting and innovative social media content and initiatives that drive brand love and deliver on strategic business objectives. They will work closely with multiple departments including business verticals, functions, markets and partners, supporting the overall social media strategy.

Important: The primary focus of this role is to lead the strategy, management, content creation, reporting, and optimization of TikTok, while also supporting additional responsibilities across other social media channels and creators as needed.

What You'll Do

Strategy & management

Support on social media strategy, management and optimisation.
Liaise with the different Careem vertical teams and marketing teams to execute social media campaigns, content calendars and organic content ideation.
Collaborate closely with internal stakeholders including marketing, creative, brand, digital, corporate, account managers, and others to bring Careem's verticals and sub-brands to life through social media.
Envision new opportunities to bring the brand to life and drive social buzz around new product launches and cultural moments
Collaborate with other social media leads on campaigns and content with ongoing support and knowledge/insight sharing
Keep a pulse on new and emerging trends and platforms; testing, learning and experimenting in ways that feel authentic to the brand.
Monitor, measure, and analyse the effectiveness of initiatives; make recommendations to optimise performance; communicate wins across the organisation

Content

Identify and analyze relevant content trends across Instagram and TikTok
Ideate creative ways to localize and bring trends to life for Careem's brand and services
Plan and execute proactive content calendars aligned with upcoming campaigns and cultural moments
Optimize content performance through data-driven insights and experimentation
Stay up to date with platform algorithm changes and emerging content formats to inform strategy

Creator Management

Be familiar with the TikTok creator landscape
Collaborate with teams to maximize influencer impact across campaigns on Tiktok.
Vet creator profiles for campaigns.
Support in reviewing creator content for campaigns and always on.

What You'll Need

3-5 years of experience in social media
Strong knowledge of social creative trends
Strong communication skills, both written and verbal
Strategic and operational knowledge of social channel management, especially TikTok
Strong creative thinker who can ideate around an existing concept and develop stories relevant to our audience
Thought leadership around emerging social channels
Experience with social listening tools & KPI reporting
Strong attention to detail
Proactive with positive attitude
Ability to meet tight deadlines
Strong presentation skills
Fluent in English. Arabic is a big plus.

What We'll Provide You

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

Work and learn from great minds by joining a community of inspiring colleagues.
Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
Explore new opportunities to learn and grow every day.
Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

Social Media & Content Executive