The Digital Marketing Specialist will oversee, develop, and coordinate all aspects of company's digital presence, executing the organizations digital marketing strategy and liaising with internal and external stakeholders as necessary to ensure that targets are met.

The Digital Marketing Specialist will manage all company entities digital marketing, developing content, expanding exposure, and building a solid digital presence.

Key Responsibilities:

Work closely with the team members to align market information data to drive insights and improvement in all aspects of the online/app/web experience
Optimize content on the websites through SEO on-site best practices and Google's accessibility guidelines
Provide support to all online marketing strategies, prioritizing projects and recommending tactics and actions to maximize online traffic, varying target audiences
Build good working relationships with relevant internal stakeholders and teams to ensure successful and strong digital presence
Identify new opportunity beyond current organizational thinking, encourage and assist strategic partners to embrace digitalization
Work closely with the stakeholders (F&B and R&M) to align on continuously improving brand awareness and delivering a seamless customer digital experience
Work closely with the stakeholders (F&B and R&M) to best exploit upcoming current tools and platforms
Regularly update and review company's webpages and websites
Advice on optimal Google ad designs and content and optimize adverts conversions and revenue
Design, develop and optimize Google ads setting, i.e. goals, audience lists etc.
Ensure effective GA and Google ad integration
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments, A/B testing and digital conversion tests on multiple variants to improve campaign performance
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Utilize strong data analytical ability to report on content consumed, online transactions, search queries etc.
Develop customer profiles ad persons and gather data attributes such as age, gender, dob etc.
Perform regular data clean ups by getting rid of incorrect, incomplete, and duplicated data
Work on developing a unified data analysis tool that merges data across all platforms, such as power BI
Measure and report performance of all digital marketing campaigns and assess against goals (ROII and KPIs)
Prepare customized reporting for ongoing monitoring of customer feedback, enquiries, perception/sentiments, and traffic, taking necessary follow-up action to mitigate issues and seize opportunities
Provide expertise on current digital presence best practices.

Qualifications:

Degree in IT-related or digital marketing field
Must have advanced Google certifications (Google Analytics Individual Certification, Google Ads Search Certification, Google Digital Marketing Certification) with good knowledge of GA4
4-5 years experienced in digital marketing experience
Technical skills including proficiency in Microsoft Office Suite, with an emphasis on Excel HTML/CSS and ability to edit HTML/CSS code

Key Attributes:

Strong data analytical skills
Strong experience with Google suites
Strong knowledge of web design
Experience with analytics software including Google Analytics, Hotjar, etc.
Excellent knowledge of SEO best practices
Fluency in English essential (Arabic an advantage)
Excellent business acumen and willingness to be hands-on
Excellent customer service skills and orientation